Blog

Why SEO and PPC could cost you more in 2013

    2013 is a big year for Search Marketing. People have been searching the internet (the www part) since the appearance of the first search engine, Archie, in 1990. We’re still searching – and not just on Google. Yandex is the supremo in Russia... Read More

Google Updates its Analytics Administration Centre

Google’s Analytics tool, initially acquired, followed a different security, admin and account structure to it’s AdWords Sibling. Similarly, Google’s Webmaster Tools was developed, seemingly, in a silo of it’s own. The result – administration of either has been unwieldly, clumsy and downright dangerous. Too... Read More

What you need to know about Google+ Hangouts

Google+ released Hangouts as an upgrade and replacement for its Talk application. Built into Google Mail, Google Apps and the Google+ platform, it provides an integrated platform for users with a Google account to talk. It also allows VoiP and Video calls, and calls... Read More

What you need to know about Google, Mobile and SEO

No doubt that this will reach hysterical proportions by Thursday but in the interest of casting some calm thoughts about this announcement before every mobile web design aficionado claims the end or death of something. The potential change to mobileSERP’s were  confirmed by the spam-team... Read More

Professional Review – HubSpot

Hubspot seems to be a very well marketed company. Within different groups of online marketeers (often fractious and fragmented though it may sometimes appear to be) – Hubspot’s own marketing is pretty often respected. Their online guides are shared and often emulated, their infographics... Read More

Investing in the wrong things

Resources are scarce and if you’re a creative marketer, or businessman or an artist you have to ask your self some serious questions at the start of any worthwhile project. What are you going to invest in and why? ANd then you have to... Read More

SEO and content marketing = Context!

I’ve written a lot about SEO and Content as a marketing partnership. SEO essentially creates a channel – much the way a large facebook or twitter following do. Content ISN’T marketing, its sales+marketing. SEO is traffic development, which with content = marketing. So we... Read More