SEO and content marketing = Context!

I’ve written a lot about SEO and Content as a marketing partnership. SEO essentially creates a channel – much the way a large facebook or twitter following do. Content ISN’T marketing, its sales+marketing. SEO is traffic development, which with content = marketing. So we... Read More

Advice for Launching a Social Media Presence

This post was originally a response to a questions asked on LinkedIn. “What do you think is the best piece of advice for companies launching a social media presence?” The watchwords for any company thinking about delving into social media are investment and resource... Read More

Link Bingo and the NNI Member hypocrisy

While it might be bemusing to some, this awkward fumbling while trying to get to grips with the internet is actually expensive and problematic. Remember when the BBC sued the internet because it had invented the hyperlink back in 2000? Are you a print... Read More