End to forced PPC Ad Rotation Policy – Google backs down

A little while ago we were disappointed to see the big G do something quite irritating for advertisers. They forced a 30 day end to ad rotation instead of allowing ads to rotate indefinitely as per the wishes of the account owner. This annoyed a lot of PPC advertisers as it took control of their […]

Working with PPC Providers – an overview of the 2012 PPC Marketplace

There are two ways to look at how companies can engage with a search marketing company, and both present problems. In our traditional, offline business world, the problem of picking a service provider is made simple through the fact that most professions are well established, measurable and quite often certified or come with a degree […]