Tofu is bland and innoffensive. It’s a protein replacement that you can have and your conscience won’t be prcked about eating an animal. It’s renewable and environmentally friendly. It can be flavoured to taste (somewhat) like meat or indeed anything at all really.
Steak tastes fantastic. Some people don’t like it though. Some don’t like it because it’s fatty, some because they don’t like red meat, some because they don’t like meat at all. One thing is certain about steak though is that it divides opinion.
The thing is, no-one loves tofu the way people love steak.
When we are buried in a business it’s easy to worry about offending anyone. Often the path of least resistance is the one we want to take. It’s the easy option and requires no belief and no vision and no risk. In the digital age marketing is no longer a catchall and if you’re going to appeal to anyone enough to have them love you, you’re going to have to face the prospect that it will necessarily mean that some people won’t like you. The choice of who loves you and who’s opinion doesn’t matter is yours, so choose carefully.
It’s easy to be Tofu.
It’s way easier to sell steak though.
Which are you?