Why use search engine optimization
We started getting to grips with SEO in 2000. In 2004, we formed Primary Position focusing exclusively on Search Engine Optimisation (SEO). In 2009, we expanded this to develop our SearchIntelligence, our own brand of Search Engine Marketing. SEO as a term lacks a widely accepted definition and people new to SEO still consider it to be a mainly on-site process.
This couldn’t be further from the truth and this is strongly. SEO is about developing Authority, understanding Relevance and growing good quality content. Content is key. Your website and web business needs to connect with people. We’re here to help you with build that.
SEO is a passive form of marketing also referred to as “Pull Marketing”. Traditional Media – being Bill boards, Television, Radio, Newspaper – are all a form of “Push Marketing”. This means building an audience to which you advertise or broadcast your message.
The objective is to draw as wide an audience of possible while at the same time trying to include people who match your targeted demographics. Pull marketing, on the other hand, allows people who have a demand for your product and services to go and identify you. Instead of broadcasting to 100,000 people to find the best 100 customers, Pull marketing allows the right 100 to find you. This includes SEO’ sibling –
SEO is unique in that it’s always a passive marketing platform. Facebook offers both Pull and Push marketing. In a sense, subscribing to a Facebook page through a like is similar to subscribing to an e-mail newsletter but after that, its back to Push marketing.
Why Primary Position?
We challenge you to find a company who is more passionate or consumed by SEO. From understanding the intricate details to being able to empower a team of people from different backgrounds, our SEO solution has been developed over a decade of selling online. Just Google us!
What can SEO do for you?
If your business is aimed at building traffic from the web and organic traffic is important to you, then SEO should really drive your website’s architecture. There is little point in planning a website around a brand, aesthetics or anything else if you’re targeting traffic from Search Engines. If people aren’t going to search for your brand and you’ve built a heavily branded website with a domain centered around this, then you’re probably not going to see much traffic. This is how we see SEO fitting into the world of Internet Business and e-Commerce.
A healthy web business starts with SEO – it doesn’t end with SEO:
- Keyword Research: What search markets and opportunities are available?
- Domain Analysis: How many domains and what should you name them or buy?
- Geographical Targets: With different users in different counties, chances are that your .com or .ie won’t reach them because of Search Engine Geo-Targeting
- Content Structure and Architecture: How your site is built and laid out will affect how user find you, understand you and use you. Traditional web design does not meet these important criteria.
- Site Build: Based on keywords and content research, we develop a plan for your web developer to build or re-build or repair your site
Profile Development – What do the Search Engines say about YOU and your BRAND?
Search Engine Brand Management and Reputation Management: What does the internet say about you? How do you manage this? What happens when you type in your company name, your brand name, your services and even your name?