It’s 2020 and it’s off to an interesting start. I first setup Primary Position in 2004 in Ireland, expanding our web development operations to Poland in 2007. In 2010 I met a company called Kemp who had just started their European expansion and take over by setting up in Limerick City, also in Ireland. in 2014 Kemp had grown from 25 people to 124 and I became the125th employee as Director of Inbound Marketing. Last year Kemp was acquired by Mill Point Capital and this year they acquired Lithops in India, pushing them closer to 200 people. In 2015, we moved to New York City.
In 2020 I decided I wanted to go back to doing SEO and have returned to the Primary Position stable by establishing our first offices in NYC. NY is a great town for all things marketing and the headquarters of a lot of firms, especially technology companies are here in Manhattan – earning it the reputation of “Silicon Alley”.
So what do we do at Primary Position? Well, we build digital strategies – digital strategies that scale and build web traffic and web sales quickly and profitably.
- Search Engine Optimization (SEO)
- Paid Search/Google Ads Management
- Social Media Strategy and Execution
- YouTube channel building
- Reputation Management
- Digital Marketing Strategy
- SEO Audits
- Web Marketing Architecture (landing pages, blogs)
- Content Marketing
Another new thing in 2020 is the Novel Coronavirus, Covid-19, which today was declared a global pandemic by the WHO (World Health Organisation). While this is scaring markets and citizens alike, it could have devastating consequences. I’m particularly concerned about the outlook for businesses in retail, sports, theatres, travel and hospitality. I think this could push more and more people online as a way of isolating themselves. Even trying to order groceries (I don’t drive) from Amazon, delivery dates have gone from as quick as 2 hours to maybe in 2 days.