Hi! I am David and I’ve been an SEO for nearly two decades. Just recently, I finished up my role as Director for Inbound Marketing at Kemp – a software technology company based in Manhattan, NYC, which at 499% growth was the 29th fastest growing company in the Tri-State Area (NY, NJ, and CT).
“If you wanted to be rich from Google shares today, then the best time to buy was probably at their IPO. Or as close to it as possible. If you bought $10k worth of GOOG on their IPO, you’d have $250k by the end of 2019. The same goes for building a web business. You shouldn’t be afraid to build something people will laugh at, you should be afraid that you didn’t start a year or ten ago.”
David Quaid, CEO and founder
PrimaryPosition.com – the better SEO company.
I know that many people have questions about SEO, how it works, and when one can expect results, as well as a healthy distrust when it comes to SEO experts and consultants. I’ve sadly heard too many stories of SEOs promising the world and delivering nothing. That’s where that game of shoddy SEO practices by people who really shouldn’t be selling these services stops. With nearly 2 decades of experience, I’ve worked on hundreds of websites and domains.
Welcome to the world of SEO
A lot of people believe that SEO is mysterious and difficult to understand but it couldn’t be further from the truth. Google’s search engine is a highly complicated mathematical machine and in mathematics, all things are predictable and repeatable. If you still believe – or your agency continues to promote this thinking – then stop. If you are not seeing results after 6 months, then stop. SEO is easy but it’s hard work. And we want to help you build a successful company without all of that uphill learning.
One Domain to Rule them all
My own Page 1 ranking for “SEO Agency NYC” and “SEO Agency Manhattan” – arguably one of the most competitive search markets in the world is evidenced enough of my ability to build a dominating search and digital marketing strategy for just about any business.
What is a digital marketing strategy?
When asked, most business owners’ first experience in digital marketing is building a website and thinking that that is their digital strategy. I would bet $500 that the most wasteful money spent in the whole digital circle is on design – most of the time the CEO/CMO/Marketing Manager makes the decision about “which design is best” or how their website should look or feel. Even if they’ve never had any experience selling online, everyone thinks they understand design. Even though not a single customer has stopped or even shopped on their website. I’ve seen it time and time again – watching marketing teams spend thousands of hours and dollars and designs that never see the light of day.
The internet works differently
In 2020, we launched Agile SEM to help companies confront and embrace digital transformation. This month, brands worth billions of dollars like Neuman Marcus and JCPenney are going bankrupt because they’ve thought they could avoid and ignore the internet. An arrogant belief in their brand let their executives convince themselves that they were invincible. A digital strategy can no longer be an afterthought – the internet doesn’t work the same way. There is no footfall, there are no internet malls – with the exception of Amazon and eBay – and if we’ve learned anything else in during the pandemic shutdown, its just how much damage these two companies can do to your brand and profit margins.
It’s not too late
While time is running out, brave brands that build a digital-first internet marketing strategy won’t just survive but will scale and prosper. But time is running out – if you’re not running a comprehensive search marketing campaign, or haven’t started one, then you’re not at the digital races. Over the past decade, social media has spun a fantastic story of a self-fulfilling narrative about how brands can engage on social media. While customers might complain on social media when they want to buy something, they go to Google – a 20-year-old habit that’s been impossible to break. Today, Google’s ad revenue is greater than Facebook, Twitter, and LinkedIn COMBINED. Yes, social media looks brandy and fun. SEM is where business happens. What is SEM? I hear you ask. SEM, or Search Engine Marketing, is an umbrella term for SEO and PPC.
Welcome to Agile SEM
We launched Agile SEM, a fast, lean way to outsource PPC and SEO, to help companies get online, get trading, optimize tired and old search campaigns, get over the design hump and start growing an online brand. The best place to make decisions about design, content, and products is – with numbers! And you can’t get data until you get online. It’s 2020 and by now, unicorn companies like Uber, Amazon, eBay, PayPal, Apple, Google, and others, have had hundreds of major and minor redesigns and tweaks. They don’t build websites to make their marketing team happy, they build them to make customers happy and so should you.
When hiring an SEO or PPC agency, many companies have to wait for contracts, quotes, and research. And then, what’s the first thing they ask for? Well, aside from money? Landing pages, redesigns, calls to action. At Primary Position, with Agile SEM, we can help get you online with or without a website. If we need to get something in order to optimize your website, we should be able to do most of that in-house without additional cost to you. Because of our experience across B2B and B2C, we can learn pretty much everything we need to know to get started within a few hours. We can stand-up proof-of-concept ad accounts, link building, landing pages, optimize existing content and create new content within a few days. For many companies reading this – if you had to be honest, have there been landing pages, webinars, white papers, and blog posts that have taken months and more than 5 people to get going?