Why is Online Reputation Management so Important?

Online Reputation Management is important for individuals, brands, personalities, and organizations and is important to:

1. Protection: Manage and Prevent Negative, Dishonest Discourse, Myths, and Misinformation (Slander, Fraud, Negative PR etc)
2. Defense: Detect and Prevent Damage to the Brand, especially during a crisis
3. Transparency: Make it easy to find the right and honest Brand information
4. Voice: Allow the Brand to speak for itself

Online Reputation Management should be something brands do BEFORE a Negative PR campaign has become

Critical Areas for Reputation Management

• Branded Search
  • Google
  • YouTube
  • Social Media
• News
  • PR
  • Bloggers and Influencers
  • Social Media
  • News

Critical Tools for Online Reputation Management

• Google Alerts
• SEMRush
• Meltwater

[See Also: What is Online Reputation Management?]