Online Reputation Management is important for individuals, brands, personalities, and organizations and is important to:
- Protection: Manage and Prevent Negative, Dishonest Discourse, Myths, and Misinformation (Slander, Fraud, Negative PR etc)
- Defense: Detect and Prevent Damage to the Brand, especially during a crisis
- Transparency: Make it easy to find the right and honest Brand information
- Voice: Allow the Brand to speak for itself
Online Reputation Management should be something brands do BEFORE a Negative PR campaign has become
Critical Areas for Reputation Management
- Branded Search
- YouTube
- Social Media
- News
- PR
- Bloggers and Influencers
- Social Media
- News
Critical Tools for Online Reputation Management
- Google Alerts
- SEMRush
- Meltwater
[See Also: What is Online Reputation Management?]