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Why is Online Reputation Management so Important?

Why Online Reputation Management is important

Online Reputation Management is important for individuals, brands, personalities, and organizations and is important to:

  1. Protection: Manage and Prevent Negative, Dishonest Discourse, Myths, and Misinformation (Slander, Fraud, Negative PR etc)
  2. Defense: Detect and Prevent Damage to the Brand, especially during a crisis
  3. Transparency: Make it easy to find the right and honest Brand information
  4. Voice: Allow the Brand to speak for itself

Online Reputation Management should be something brands do BEFORE a Negative PR campaign has become

Critical Areas for Reputation Management

  • Branded Search
    • Google
    • YouTube
    • Social Media
  • News
    • PR
    • Bloggers and Influencers
    • Social Media
    • News

Critical Tools for Online Reputation Management

  • Google Alerts
  • SEMRush
  • Meltwater



[See Also: What is Online Reputation Management?]