{"id":1785,"date":"2020-03-11T21:41:22","date_gmt":"2020-03-11T21:41:22","guid":{"rendered":"https:\/\/primaryposition.com\/?page_id=1785"},"modified":"2025-02-16T02:57:17","modified_gmt":"2025-02-16T02:57:17","slug":"what-is-ppc","status":"publish","type":"page","link":"https:\/\/primaryposition.com\/seo-term-guides\/what-is-ppc\/","title":{"rendered":"What is PPC?"},"content":{"rendered":"

PPC (Pay-Per-Click) is an Internet Advertising Model, pioneered by Google, that charges advertisers whenever a user clicks on an Ad – originally and most commonly an ad in Google Search also known as Google Ads.<\/p>\n

A PPC (Pay-Per-Click) agency is a specialized digital marketing firm that focuses on creating, managing, and optimizing pay-per-click advertising campaigns for businesses. These agencies play a crucial role in helping companies leverage online advertising to reach their target audience effectively.<\/span><\/p>\n

Key Functions of PPC Agencies<\/span><\/h2>\n

PPC agencies, like Primary Position, typically offer the following services:<\/span><\/p>\n