{"id":1785,"date":"2020-03-11T21:41:22","date_gmt":"2020-03-11T21:41:22","guid":{"rendered":"https:\/\/primaryposition.com\/?page_id=1785"},"modified":"2025-02-16T02:57:17","modified_gmt":"2025-02-16T02:57:17","slug":"what-is-ppc","status":"publish","type":"page","link":"https:\/\/primaryposition.com\/seo-term-guides\/what-is-ppc\/","title":{"rendered":"What is PPC?"},"content":{"rendered":"
PPC (Pay-Per-Click) is an Internet Advertising Model, pioneered by Google, that charges advertisers whenever a user clicks on an Ad – originally and most commonly an ad in Google Search also known as Google Ads.<\/p>\n
A PPC (Pay-Per-Click) agency is a specialized digital marketing firm that focuses on creating, managing, and optimizing pay-per-click advertising campaigns for businesses. These agencies play a crucial role in helping companies leverage online advertising to reach their target audience effectively.<\/span><\/p>\n PPC agencies, like Primary Position, typically offer the following services:<\/span><\/p>\n PPC Ads typically rank higher than the organic first position and can rank within hours. Typically with SEO timing, SEO is a longer play – sometimes quoted in months but this applies to other SEO agencies. Primary Position is about Agile, Fast and efficient SEO and ranking.<\/p>\n PPC agencies play a vital role in the digital marketing landscape by helping businesses leverage online advertising to connect with their target audience, drive traffic, and achieve their marketing goals. Their expertise in search marketing and online advertising is particularly valuable as these areas continue to grow in importance for reaching and engaging consumers in the digital age.<\/span><\/p>\nKey Functions of PPC Agencies<\/span><\/h2>\n
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How is ranking different when comparing PPC vs SEO<\/span><\/h2>\n
Benefits of Working with a PPC Agency\u00a0<\/span><\/h2>\n
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As part of SEM<\/h3>\n