{"id":1787,"date":"2020-03-11T21:43:40","date_gmt":"2020-03-11T21:43:40","guid":{"rendered":"https:\/\/primaryposition.com\/?page_id=1787"},"modified":"2024-07-13T01:51:50","modified_gmt":"2024-07-13T01:51:50","slug":"how-does-ppc-differ-from-seo","status":"publish","type":"page","link":"https:\/\/primaryposition.com\/seo-term-guides\/how-does-ppc-differ-from-seo\/","title":{"rendered":"How does PPC differ from SEO?"},"content":{"rendered":"

Search Engine Marketing and SEM<\/h2>\n

SEO and PPC<\/a> are a form of marketing known as SEM (Search Engine Marketing<\/a>). Both generate business from people performing searches, typically looking for those who need to buy a product or service.<\/p>\n

The Google PPC Perspective<\/h3>\n

Google<\/a> is the world’s largest online traffic and lead generator with its Google Ads (PPC) platform generating over $250 billion in revenue per annum \u2013 much more than Facebook (Instagram and Snapchat), LinkedIn, and Twitter combined.<\/p>\n

PPC Pros and cons<\/h3>\n

PPC Services are often<\/a> seen as a faster, more reliable, and controllable way of earning traffic and sales from a search engine than from organic traffic. SEO requires a different skill set where the position is controlled by Google\u2019s algorithm<\/a> and competes with millions of other websites. It’s not easy to control and many businesses struggle with SEO.<\/p>\n

PPC however, has a lot more control \u2013 as long as the customer has the right budget, quality score, and conversion engine.<\/p>\n

Main Differences between PPC and SEO<\/h2>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Concept, Attribute or<\/td>\nSEO<\/td>\nPPC<\/td>\n<\/tr>\n
Time to launch<\/strong><\/a><\/td>\nWeeks and months<\/td>\nMinutes to hours<\/td>\n<\/tr>\n
Turnaround Time<\/strong><\/td>\nHours to weeks<\/td>\nSeconds to minutes<\/td>\n<\/tr>\n
Multi-term ranking<\/strong><\/td>\nDifficult to accidental<\/td>\nA simple change in matching<\/td>\n<\/tr>\n
Time to number 1<\/strong><\/td>\nDays, months, and years<\/td>\nMinutes to hours<\/td>\n<\/tr>\n
Measurable CPA<\/strong><\/td>\nYes<\/td>\nYes<\/td>\n<\/tr>\n
Scalable CPA per $<\/strong><\/td>\nNo \u2013 little or no correlation<\/td>\nYes<\/p>\n

 <\/td>\n<\/tr>\n

A\/B testing<\/strong><\/td>\nNo<\/td>\nYes<\/td>\n<\/tr>\n
Ease of switching domain<\/strong><\/td>\nDifficult<\/td>\nEasy<\/td>\n<\/tr>\n
Price of traffic<\/strong><\/td>\nFrom Free<\/td>\nFrom $1<\/td>\n<\/tr>\n
Qualifications (from Google)<\/strong><\/td>\nNo<\/td>\nYes<\/td>\n<\/tr>\n
Full view of user keywords<\/strong><\/td>\nNo (limited)<\/td>\nYes<\/td>\n<\/tr>\n
Keyword to visit tracking<\/strong><\/td>\nNo<\/td>\nYes<\/td>\n<\/tr>\n
Can scale up\/down<\/strong><\/td>\nNo<\/td>\nYes<\/td>\n<\/tr>\n
Ease of switching keywords<\/strong><\/td>\nDifficult<\/td>\nVery Easy<\/td>\n<\/tr>\n
<\/td>\n<\/td>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n