{"id":3254,"date":"2022-12-13T14:57:07","date_gmt":"2022-12-13T14:57:07","guid":{"rendered":"https:\/\/primaryposition.com\/?page_id=3254"},"modified":"2024-11-22T02:43:35","modified_gmt":"2024-11-22T02:43:35","slug":"what-is-google","status":"publish","type":"page","link":"https:\/\/primaryposition.com\/seo-term-guides\/what-is-google\/","title":{"rendered":"What is Google llc?"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-5961 size-large\" src=\"https:\/\/primaryposition.com\/wp-content\/uploads\/2024\/08\/what-is-Google-llc-1024x256.jpeg\" alt=\"Google different uses\" width=\"800\" height=\"200\" srcset=\"https:\/\/primaryposition.com\/wp-content\/uploads\/2024\/08\/what-is-Google-llc-1024x256.jpeg 1024w, https:\/\/primaryposition.com\/wp-content\/uploads\/2024\/08\/what-is-Google-llc-300x75.jpeg 300w, https:\/\/primaryposition.com\/wp-content\/uploads\/2024\/08\/what-is-Google-llc-768x192.jpeg 768w, https:\/\/primaryposition.com\/wp-content\/uploads\/2024\/08\/what-is-Google-llc-1536x384.jpeg 1536w, https:\/\/primaryposition.com\/wp-content\/uploads\/2024\/08\/what-is-Google-llc-2048x512.jpeg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #282f4d;color:#282f4d\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #282f4d;color:#282f4d\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/primaryposition.com\/seo-term-guides\/what-is-google\/#What_is_Google_LLC\" title=\"What is Google LLC?\">What is Google LLC?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/primaryposition.com\/seo-term-guides\/what-is-google\/#Why_is_Google_an_LLC\" title=\"Why is Google an LLC?\">Why is Google an LLC?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/primaryposition.com\/seo-term-guides\/what-is-google\/#Google_llc_and_Google_Play\" title=\"Google llc and Google Play\">Google llc and Google Play<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/primaryposition.com\/seo-term-guides\/what-is-google\/#Founding_of_Google\" title=\"Founding of Google\">Founding of Google<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/primaryposition.com\/seo-term-guides\/what-is-google\/#What_is_Google_LLC_used_for\" title=\"What is Google LLC used for?\">What is Google LLC used for?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/primaryposition.com\/seo-term-guides\/what-is-google\/#Why_do_you_need_Google_LLC\" title=\"Why do you need Google LLC?\">Why do you need Google LLC?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/primaryposition.com\/seo-term-guides\/what-is-google\/#Is_Google_an_LLC\" title=\"Is Google an LLC?\">Is Google an LLC?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/primaryposition.com\/seo-term-guides\/what-is-google\/#What_is_Google_LLCs_Address\" title=\"What is Google LLC&#8217;s Address?\">What is Google LLC&#8217;s Address?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/primaryposition.com\/seo-term-guides\/what-is-google\/#Origins_of_the_name_%E2%80%9CGoogle%E2%80%9D\" title=\"Origins of the name &#8220;Google&#8221;\">Origins of the name &#8220;Google&#8221;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/primaryposition.com\/seo-term-guides\/what-is-google\/#What_is_Googlecom\" title=\"What is Google.com?\">What is Google.com?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/primaryposition.com\/seo-term-guides\/what-is-google\/#What_is_Google_Ads_PPC\" title=\"What is Google Ads PPC?\">What is Google Ads PPC?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/primaryposition.com\/seo-term-guides\/what-is-google\/#What_is_Google_Cloud\" title=\"What is Google Cloud?\">What is Google Cloud?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/primaryposition.com\/seo-term-guides\/what-is-google\/#Who_is_Larry_Page\" title=\"Who is Larry Page?\">Who is Larry Page?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/primaryposition.com\/seo-term-guides\/what-is-google\/#Do_Google_Reviews_Help_SEO\" title=\"Do Google Reviews Help SEO?\">Do Google Reviews Help SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/primaryposition.com\/seo-term-guides\/what-is-google\/#Whos_the_owner_of_YouTube\" title=\"Who&#8217;s the owner of YouTube?\">Who&#8217;s the owner of YouTube?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/primaryposition.com\/seo-term-guides\/what-is-google\/#Google_Ownership\" title=\"Google Ownership\">Google Ownership<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/primaryposition.com\/seo-term-guides\/what-is-google\/#Who_Owns_Google_llc\" title=\"Who Owns Google llc?\">Who Owns Google llc?<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/primaryposition.com\/seo-term-guides\/what-is-google\/#Goog_Share_Class_Ownership_structure\" title=\"Goog Share Class Ownership structure\">Goog Share Class Ownership structure<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<h2><span class=\"ez-toc-section\" id=\"What_is_Google_LLC\"><\/span><span style=\"font-weight: 400;\">What is Google LLC?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Google is a search engine and global <a href=\"https:\/\/primaryposition.com\/blog\/b2b-branding-agency\/\">brand<\/a> founded by Larry Page and Sergei Brin in 1996 while at MIT, which uses the famous <a href=\"https:\/\/primaryposition.com\/seo-term-guides\/what-is-pagerank\/\">Google PageRank Algorithm<\/a>. Today It is the world\u2019s largest search engine through its link-based semantic collection of almost the entire World Wide Web. Google is the largest generator of web traffic and revenue of any channel or website. <a href=\"https:\/\/primaryposition.com\/seo-term-guides\/what-is-google-ads\/\">Google Ad<\/a>&#8216;s revenues, which represent just a fraction of the traffic it generates, dwarf its rivals and other lead generation websites with revenues of over $250bn &#8211; making it the most successful stock in US history. Google generates more Ad revenue than Meta (owner of Facebook, Instagram, Snapchat, Twitter, and LinkedIn (owned by Microsoft, Revenue: $56b) combined, making <a href=\"https:\/\/primaryposition.com\/seo\/what-is-seo-marketing\/\">SEO the best marketing<\/a> platform in the digital marketing suite by far.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Why_is_Google_an_LLC\"><\/span>Why is Google an LLC?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google&#8217;s transition to an LLC under Alphabet&#8217;s XXVI Holdings is a strategic move. It streamlines operations, enhances risk management, and potentially reduces public disclosure requirements. The <a href=\"https:\/\/moneyassetlifestyle.com\/blog\/questions-llc\/\">LLC structure<\/a> allows Google to focus on its core business while operating on equal footing with other Alphabet subsidiaries.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_llc_and_Google_Play\"><\/span>Google llc and Google Play<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google llc will also appear on your billing or <a href=\"https:\/\/moneyassetlifestyle.com\/blog\/optimizing-credit-strategy\/\">credit card<\/a> statements for purchases and subscriptions made to Google llc and the Google Play store.<\/p>\n<p>&nbsp;<\/p>\n<p><iframe title=\"What is Google LLC and Alphabet?\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/RfeKEoxO56k?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Founding_of_Google\"><\/span>Founding of Google<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google was officially founded on September 4, 1998, by Larry Page and Sergey Brin while they were PhD students at Stanford University. So, you&#8217;re exactly right on point! Their innovation with the PageRank algorithm revolutionized online search, making Google the dominant force it is today. Google is the largest Search Engine in the world, followed by YouTube. Google makes money by selling Ads on it search engine platform and people try tor rank their websites on it through <a href=\"https:\/\/primaryposition.com\/seo\/what-is-seo-marketing\/\">a process known as SEO Marketing<\/a> or Search Engine Optimization.<\/p>\n<p>Today Google is a multi-brand company that includes Google Cloud, <a href=\"https:\/\/primaryposition.com\/seo-term-guides\/what-is-google-ads\/\">Google Ads<\/a>, <a href=\"https:\/\/primaryposition.com\/seo-term-guides\/what-is-google-my-business\/\">YouTube<\/a>, <a href=\"https:\/\/primaryposition.com\/seo-term-guides\/what-is-google-my-business\/\">Google My Business<\/a>, and others.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_is_Google_LLC_used_for\"><\/span>What is Google LLC used for?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google LLC is the limited liability shell that protects Alphabet from taxation and lawsuits while allowing it to gain revenue by IP licensing. Its also used as the billing mark in Google receipts from platforms like Google Play.<\/p>\n<table dir=\"ltr\" border=\"1\" cellspacing=\"0\" cellpadding=\"0\" data-sheets-root=\"1\" data-sheets-baot=\"1\">\n<colgroup>\n<col width=\"213\" \/>\n<col width=\"365\" \/><\/colgroup>\n<tbody>\n<tr>\n<td><strong>Service<\/strong><\/td>\n<td><strong>Description<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Google Play Store<\/td>\n<td>Online marketplace for apps, games, and digital content<\/td>\n<\/tr>\n<tr>\n<td>Google Workspace<\/td>\n<td>Suite of productivity tools, including Gmail, Calendar, Docs, Sheets, and Slides<\/td>\n<\/tr>\n<tr>\n<td>Google One<\/td>\n<td>Subscription service for additional storage and benefits across Google products<\/td>\n<\/tr>\n<tr>\n<td>YouTube Premium<\/td>\n<td>Ad-free YouTube experience, background play, and YouTube Music Premium<\/td>\n<\/tr>\n<tr>\n<td>Google Cloud Platform<\/td>\n<td>Cloud computing platform for developers and businesses<\/td>\n<\/tr>\n<tr>\n<td>Google Ads<\/td>\n<td>Online advertising platform for businesses to reach potential customers<\/td>\n<\/tr>\n<tr>\n<td>Google My Business<\/td>\n<td>Platform for businesses to manage their online presence on Google<\/td>\n<\/tr>\n<tr>\n<td>Google Workspace for Education<\/td>\n<td>Suite of productivity tools for educational institutions<\/td>\n<\/tr>\n<tr>\n<td>Google Workspace for Nonprofits<\/td>\n<td>Suite of productivity tools for non-profit organizations<\/td>\n<\/tr>\n<tr>\n<td>Google Ad Grants<\/td>\n<td>Free advertising program for eligible non-profit organizations<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><span class=\"ez-toc-section\" id=\"Why_do_you_need_Google_LLC\"><\/span>Why do you need Google LLC?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You need to pay Google LLC for apps and subscriptions on the Google Play Store<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Is_Google_an_LLC\"><\/span>Is Google an LLC?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Yes it is. Google LLC was incorated in September 4, 1998 at Menlo Park, CA<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_is_Google_LLCs_Address\"><\/span>What is Google LLC&#8217;s Address?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Google LLC, 1600 Amphitheatre Parkway, Mountain View, ca 94043, USA<\/li>\n<li>Or\n<ul>\n<li>Google LLC<\/li>\n<li>1600 Amphitheatre Parkway<\/li>\n<li>Mountain view<\/li>\n<li>CA<\/li>\n<li>94043<\/li>\n<li>USA<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Origins_of_the_name_%E2%80%9CGoogle%E2%80%9D\"><\/span>Origins of the name &#8220;Google&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google is derived from &#8220;Googol&#8221; which is the name for a very large number &#8211; 1.0 \u00d7 10^100 &#8211; representing the World Wide Web (www) and the vast number of pages it would need to crawl and index.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_is_Googlecom\"><\/span>What is Google.com?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google.com is the world&#8217;s largest Search Engine and holds the largest index of human content. It has revenues of $278 Billion from its <a href=\"https:\/\/primaryposition.com\/seo-term-guides\/what-is-google-ads\/\">Google Ads Program<\/a>. Google ranks content to find the best answer to Google searches through a model based on <a href=\"https:\/\/primaryposition.com\/seo-term-guides\/what-is-pagerank\/\">Google PageRank<\/a>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_is_Google_Ads_PPC\"><\/span>What is Google Ads PPC?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google Ads is a Pay-Per-Click (PPC) advertising program that Google sells on its free organic search platform<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_is_Google_Cloud\"><\/span>What is Google Cloud?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google Cloud or GCP, is a private cloud technology company owned by Google\/Alphabet.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Who_is_Larry_Page\"><\/span>Who is Larry Page?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Larry Page used to be a prominent figure in the tech world, known for his contributions to the internet and particularly for his role in co-founding Google, the world&#8217;s most popular search engine. Here&#8217;s a summary of his achievements:<\/p>\n<p>While Page was studying at Stanford University, he and Sergey Brin developed the groundbreaking PageRank algorithm. This technology revolutionized the way we search the web, prioritizing relevant results based on backlinks and website authority. This formed the foundation of Google, which they co-founded and launched in the same year.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Do_Google_Reviews_Help_SEO\"><\/span>Do Google Reviews Help SEO?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Yes and No. While not a direct ranking factor, Reviews are known as surface data &#8211; which Google shows to the user without incorporating it into a ranking algorithm which helps users decide which profile to select, ultimately helping SEO.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Whos_the_owner_of_YouTube\"><\/span>Who&#8217;s the owner of YouTube?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google bought <a href=\"https:\/\/primaryposition.com\/blog\/youtube-b2b-marketing-best-practices\/\">YouTube<\/a> in 2005 and still owns it today.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Google_Ownership\"><\/span>Google Ownership<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Who_Owns_Google_llc\"><\/span>Who Owns Google llc?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google llc is owned by <a href=\"https:\/\/primaryposition.com\/seo-term-guides\/what-is-alphabet-inc\/\">Alphabet, Inc<\/a>, but in general terms, it is a publicly traded company owned by various private shareholders.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Goog_Share_Class_Ownership_structure\"><\/span>Goog Share Class Ownership structure<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<div class=\"response-container-content ng-tns-c4213264577-18 tunable-selection-with-avatar\">\n<div class=\"response-content ng-tns-c4213264577-18\">\n<div class=\"markdown markdown-main-panel\" dir=\"ltr\">\n<p class=\"first-token\" data-sourcepos=\"1:1-1:25\">Alphabet, Google&#8217;s parent company, has a complex share structure with three classes:<\/p>\n<ul>\n<li><strong>Class A <\/strong>\n<ul>\n<li><strong>GOOGL<\/strong><\/li>\n<li>\u00a0These are common shares with one vote per share and are publicly traded.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Class B <\/strong>\n<ul>\n<li><strong>GOOG<\/strong><\/li>\n<li>These are common shares and come with 10 votes per share. They are not publicly traded and are restricted to insiders, like founders and executives.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Class C<\/strong>\n<ul>\n<li>\u00a0These have no voting rights but are common shares.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p data-sourcepos=\"7:1-7:147\">Public data on ownership of Class B shares is limited, as of December 2021, Larry Page and Sergey Brin, Google&#8217;s founders, held a significant portion (around 85.9%) which granted them majority voting control. For publicly traded Class A shares, institutional investors like hedge funds, pension funds, and asset management companies are major holders, owning around 22% as of November 2022.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is Google LLC? Google is a search engine and global brand founded by Larry Page and Sergei Brin in 1996 while at MIT, which uses the famous Google PageRank Algorithm. Today It is the world\u2019s largest search engine through its link-based semantic collection of almost the entire World Wide Web. Google is the largest [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":5961,"parent":1781,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Google llc?<\/title>\n<meta name=\"description\" content=\"What is Google LLC?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/primaryposition.com\/seo-term-guides\/what-is-google\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Google llc?\" \/>\n<meta property=\"og:description\" content=\"What is Google LLC?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/primaryposition.com\/seo-term-guides\/what-is-google\/\" 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