{"id":4126,"date":"2023-08-28T21:06:59","date_gmt":"2023-08-28T21:06:59","guid":{"rendered":"https:\/\/primaryposition.com\/?p=4126"},"modified":"2025-01-23T02:18:47","modified_gmt":"2025-01-23T02:18:47","slug":"bing-brings-you-free-seo-tools","status":"publish","type":"post","link":"https:\/\/primaryposition.com\/blog\/bing-brings-you-free-seo-tools\/","title":{"rendered":"Bing&#8217;s Free SEO Tools"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/primaryposition.com\/seo-term-guides\/what-is-bing-search-console\/\">Bing Webmaster Tools<\/a>, the poor cousin to Google\u2019s Search Console (GSC), is one of the best-kept secrets of free SEO tools. As someone who used to track SEO results across hundreds of search engines over 20 years ago, its understandable why so few companies or SEOs care about Bing. These tools are great for first timers, B2C and <a href=\"https:\/\/primaryposition.com\/seo\/b2b-seo-agency\/\">B2B SEO Projects<\/a>.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_71 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #282f4d;color:#282f4d\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #282f4d;color:#282f4d\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/primaryposition.com\/blog\/bing-brings-you-free-seo-tools\/#What_SEO_Functions_do_Bings_Free_SEO_tools_cover\" title=\"What SEO Functions do Bing&#8217;s Free SEO tools cover?\">What SEO Functions do Bing&#8217;s Free SEO tools cover?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/primaryposition.com\/blog\/bing-brings-you-free-seo-tools\/#Is_it_Bing_Webmasters_or_Bing_Search_Console\" title=\"Is it Bing Webmasters or Bing Search Console?\">Is it Bing Webmasters or Bing Search Console?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/primaryposition.com\/blog\/bing-brings-you-free-seo-tools\/#Creating_an_Account\" title=\"Creating an Account\">Creating an Account<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/primaryposition.com\/blog\/bing-brings-you-free-seo-tools\/#Use_your_Google_Account_in_Bing\" title=\"Use your Google Account in Bing\">Use your Google Account in Bing<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/primaryposition.com\/blog\/bing-brings-you-free-seo-tools\/#A_List_of_Free_SEO_Tools_in_Bing_Webmaster_Tools\" title=\"A List of Free SEO Tools in Bing Webmaster Tools\">A List of Free SEO Tools in Bing Webmaster Tools<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/primaryposition.com\/blog\/bing-brings-you-free-seo-tools\/#Bing_Search_Ranking_Tool\" title=\"Bing Search Ranking Tool\">Bing Search Ranking Tool<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/primaryposition.com\/blog\/bing-brings-you-free-seo-tools\/#Bing_Webmaster_Tools_Site_Health\" title=\"Bing Webmaster Tools Site Health\">Bing Webmaster Tools Site Health<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/primaryposition.com\/blog\/bing-brings-you-free-seo-tools\/#Bing_SEO_Reports\" title=\"Bing SEO Reports\">Bing SEO Reports<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/primaryposition.com\/blog\/bing-brings-you-free-seo-tools\/#Bing_Keyword_Research_Tool\" title=\"Bing Keyword Research Tool\">Bing Keyword Research Tool<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/primaryposition.com\/blog\/bing-brings-you-free-seo-tools\/#The_Mobile_Friendliness_SEO_Report\" title=\"The Mobile Friendliness SEO Report\">The Mobile Friendliness SEO Report<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/primaryposition.com\/blog\/bing-brings-you-free-seo-tools\/#Microsoft_Clarity_Heatmap_SEO_Report_in_Bing\" title=\"Microsoft Clarity Heatmap SEO Report in Bing\">Microsoft Clarity Heatmap SEO Report in Bing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/primaryposition.com\/blog\/bing-brings-you-free-seo-tools\/#Bing_Webmaster_Tools_Video\" title=\"Bing Webmaster Tools Video\">Bing Webmaster Tools Video<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_SEO_Functions_do_Bings_Free_SEO_tools_cover\"><\/span>What SEO Functions do Bing&#8217;s Free SEO tools cover?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Some pretty great functions that you would otherwise pay for in a full tool like SEMrush, Ahrefs or Moz:<\/p>\n<ol>\n<li><a href=\"http:\/\/seo services keyword research\u200b\">Keyword Research Services<\/a><\/li>\n<li>A comprehensive and free backlink checker<\/li>\n<li>An SEO Audit and Health Report<\/li>\n<li>Microsoft Clarity &#8211; a free screen-recorder and heatmap<\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"Is_it_Bing_Webmasters_or_Bing_Search_Console\"><\/span><span style=\"font-weight: 400;\">Is it Bing Webmasters or Bing Search Console?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Bing still calls it \u201cBing Webmaster Tools\u201d but both BWT and GSC (Google Search Console) will likely need wholesale changes to get AI search ready. <\/span><span style=\"font-weight: 400;\">But all that aside &#8211; if you\u2019re looking for premium SEO tools for Free &#8211; then Bing Webmaster tools are a great place to start. It can scan up to 10,000 pages per site and provide a detailed report of the issues found.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Creating_an_Account\"><\/span><span style=\"font-weight: 400;\">Creating an Account<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4><span class=\"ez-toc-section\" id=\"Use_your_Google_Account_in_Bing\"><\/span><span style=\"font-weight: 400;\">Use your Google Account in Bing<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">We recently compared Bing Webmaster tools with <a href=\"https:\/\/primaryposition.com\/what-is-google-search-console-gsc\/\">Google\u2019s GSC<\/a> so here we just wanted to list out the free tools and what they do. Creating an account is easy, I recommend you use your GSC account and then you can instantly import and auto-validate all of your current GSC domain listings.\u00a0 (P.S. You can also do this for Bing Business Pro, the Microsoft version of Google Business Pro aka <a href=\"https:\/\/primaryposition.com\/seo-term-guides\/what-is-google-my-business\/\">Google My Business<\/a>).<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"A_List_of_Free_SEO_Tools_in_Bing_Webmaster_Tools\"><\/span><span style=\"font-weight: 400;\">A List of Free SEO Tools in Bing Webmaster Tools<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Bing Webmaster Tools has a number of free SEO tools that can help you improve your website\u2019s performance and visibility on Bing and other search engines. Some of these tools are:<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Bing_Search_Ranking_Tool\"><\/span>Bing Search Ranking Tool<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The Bing ranking tool or performance tool, similar to GSC&#8217;s performance report, shows you the search phrases you appeared for, the impressions and clicks in that time frame. Its basically a <a href=\"https:\/\/primaryposition.com\/blog\/search-engine-rank-report\/\">Search Engine Position Report<\/a>.<\/p>\n<p><strong>Bing Backlink Checker Tool<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">This global and well researched <a href=\"https:\/\/primaryposition.com\/blog\/free-backlink-checker\/\">backlink checker tool<\/a> helps you analyze the referring pages, domains, and anchor texts of your site\u2019s backlink profile.<\/span><\/p>\n<p><strong>Bing Keyword Research Tool<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">This tool allows you to check the <a href=\"https:\/\/primaryposition.com\/seo-term-guides\/what-is-keyword-research\/\">phrases and research keywords<\/a> that searchers are querying for and their corresponding search volumes.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Bing_Webmaster_Tools_Site_Health\"><\/span>Bing Webmaster Tools Site Health<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This SEO or HTML audit Tool provides you with aggregated counts of all the errors found across your entire website scanned and total pages containing errors:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Any Broken links<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Duplicate content issues<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Missing meta tags\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Slow page load time and HTML Size<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mobile-friendliness<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">HTTPS implementation<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It can prioritize the issues based on their severity and impact on your site\u2019s ranking and usability and provide suggestions and resources on how to fix the issues and improve your site\u2019s quality. This is pretty similar to SEMrush&#8217;s now outdated Site Audit tool.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Bing_SEO_Reports\"><\/span>Bing SEO Reports<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Bing Webmaster tools contain a number of <a href=\"https:\/\/primaryposition.com\/blog\/seo-report-template-example\/\">SEO reports<\/a> &#8211; from performance, keywords, page, health reports, <a href=\"https:\/\/primaryposition.com\/blog\/free-backlink-checker\/\">backlink reports<\/a>, and page inspection<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Bing_Keyword_Research_Tool\"><\/span>Bing Keyword Research Tool<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Bing has a free but basic and limited keyword research tool but it probably has less bot traffic but its also drawn from a much smaller universe of keywords. While its estimated that Bing has dropped to 3% market share on Daily Average Users (DAU) &#8211; Google seems to have infinitely more data. That market share is probably also mainly influenced by the US market and Bing is probably less popular overseas where Google&#8217;s search market is even bigger.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Mobile_Friendliness_SEO_Report\"><\/span><span style=\"font-weight: 400;\">The Mobile Friendliness SEO Report<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">This tool checks if your site is mobile friendly with Bing Mobile Friendliness and gives you a related mobile speed rating score, similar to Google Lighthouse and CrUX.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Microsoft_Clarity_Heatmap_SEO_Report_in_Bing\"><\/span><span style=\"font-weight: 400;\">Microsoft Clarity Heatmap SEO Report in Bing<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There&#8217;s no need to rely on <a href=\"https:\/\/primaryposition.com\/blog\/seo-myths\/\">SEO myths<\/a> like &#8220;Dwell Time&#8221; &#8211; now you can see what your users are doing on each page and watch them read, scroll, scan and clicks using <span style=\"font-weight: 400;\"><a href=\"https:\/\/primaryposition.com\/blog\/microsoft-seo-clarity\/\">Microsoft Clarity, is a free heatmap<\/a> and behavioral analysis SEO tool that helps you understand how users interact with your website. It provides a variety of features, including:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Heatmaps<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Session recordings<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Conversion funnels<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A\/B testing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">User Feedback<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Bing_Webmaster_Tools_Video\"><\/span>Bing Webmaster Tools Video<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><iframe title=\"Bing\u2019s Free SEO Tools\" width=\"800\" height=\"450\" data-src=\"https:\/\/www.youtube.com\/embed\/Ss5lWqsQWAU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bing Webmaster Tools, the poor cousin to Google\u2019s Search Console (GSC), is one of the best-kept secrets of free SEO tools. As someone who used to track SEO results across hundreds of search engines over 20 years ago, its understandable why so few companies or SEOs care about Bing. These tools are great for first [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":4132,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[278],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bing&#039;s Free SEO Tools<\/title>\n<meta name=\"description\" content=\"Bing Webmaster tools has a number of free SEO Tools like Keyword Research and an SEO health scan report\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/primaryposition.com\/blog\/bing-brings-you-free-seo-tools\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bing&#039;s Free SEO Tools\" \/>\n<meta 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content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"David Quaid\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/primaryposition.com\/blog\/bing-brings-you-free-seo-tools\/\",\"url\":\"https:\/\/primaryposition.com\/blog\/bing-brings-you-free-seo-tools\/\",\"name\":\"Bing's Free SEO 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