{"id":4333,"date":"2023-11-08T14:54:02","date_gmt":"2023-11-08T14:54:02","guid":{"rendered":"https:\/\/primaryposition.com\/?p=4333"},"modified":"2025-01-26T01:32:27","modified_gmt":"2025-01-26T01:32:27","slug":"reputation-management-seo","status":"publish","type":"post","link":"https:\/\/primaryposition.com\/blog\/reputation-management-seo\/","title":{"rendered":"The Reputation Management SEO Guide"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4333\" class=\"elementor elementor-4333\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2622cb71 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2622cb71\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1138d25a\" data-id=\"1138d25a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-68139b5d elementor-widget elementor-widget-text-editor\" data-id=\"68139b5d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_71 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #282f4d;color:#282f4d\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #282f4d;color:#282f4d\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/primaryposition.com\/blog\/reputation-management-seo\/#Reputation_Management_and_SEO_Strategies\" title=\"Reputation Management and SEO Strategies\">Reputation Management and SEO Strategies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/primaryposition.com\/blog\/reputation-management-seo\/#Where_to_Check_Your_Reputation_Online\" title=\"Where to Check Your Reputation Online\">Where to Check Your Reputation Online<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/primaryposition.com\/blog\/reputation-management-seo\/#Set_up_a_Google_News_Alert\" title=\"Set up a Google News Alert\">Set up a Google News Alert<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/primaryposition.com\/blog\/reputation-management-seo\/#SERP_Reports_for_Reputation_Management\" title=\"SERP Reports for Reputation Management\">SERP Reports for Reputation Management<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/primaryposition.com\/blog\/reputation-management-seo\/#PPC_Brand_Defence_in_Conjunction_with_SEO\" title=\"PPC Brand Defence in Conjunction with SEO\">PPC Brand Defence in Conjunction with SEO<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/primaryposition.com\/blog\/reputation-management-seo\/#Which_Platforms_to_Manage_Your_SEO_Reputation_Online\" title=\"Which Platforms to Manage Your SEO Reputation Online\">Which Platforms to Manage Your SEO Reputation Online<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/primaryposition.com\/blog\/reputation-management-seo\/#Google_My_Business_and_SEO_Reputation_Management\" title=\"Google My Business and SEO Reputation Management\">Google My Business and SEO Reputation Management<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/primaryposition.com\/blog\/reputation-management-seo\/#Social_Media_and_SEO_Reputation_Management\" title=\"Social Media and SEO Reputation Management\">Social Media and SEO Reputation Management<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/primaryposition.com\/blog\/reputation-management-seo\/#Video_and_Online_Reputation_Management\" title=\"Video and Online Reputation Management\">Video and Online Reputation Management<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/primaryposition.com\/blog\/reputation-management-seo\/#PR_and_SEO_Reputation_Management\" title=\"PR and SEO Reputation Management\">PR and SEO Reputation Management<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/primaryposition.com\/blog\/reputation-management-seo\/#Reputation_Management_Strategy_for_PR_Crisis\" title=\"Reputation Management Strategy for PR Crisis\">Reputation Management Strategy for PR Crisis<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Reputation_Management_and_SEO_Strategies\"><\/span>Reputation Management and SEO Strategies<span class=\"ez-toc-section-end\"><\/span><\/h2><p style=\"text-align: left;\">You are only as good as your last performance. Because most people will find you in Google, <a href=\"https:\/\/primaryposition.com\/blog\/responding-to-crisis-in-a-time-of-need\/\">Reputation Management<\/a> is strongly rooted in SEO. There are too many technical aspects to Reputation Management to just leave it to PR and Networking. That&#8217;s because bad actors can game Google, and publishers with a long track record in Google can be very hard to shift &#8211; you need an SEO! And remember, reputation management costs more when you least expect it!<\/p><h2><span class=\"ez-toc-section\" id=\"Where_to_Check_Your_Reputation_Online\"><\/span>Where to Check Your Reputation Online<span class=\"ez-toc-section-end\"><\/span><\/h2><p>The first place to check is a Google Search for your name and brand. Remember to also search within quotation marks. Repeat the search Google News to see trending data, especially in Press Release and Local News Updates<\/p><h3><span class=\"ez-toc-section\" id=\"Set_up_a_Google_News_Alert\"><\/span>Set up a Google News Alert<span class=\"ez-toc-section-end\"><\/span><\/h3><p>Google News allows you to set up alerts based on your <a href=\"https:\/\/primaryposition.com\/blog\/custom-brand-traffic-report-seo\/\">branded search phrases<\/a> and email you whenever it comes across new articles mentioning you and your brand.<\/p><h3><span class=\"ez-toc-section\" id=\"SERP_Reports_for_Reputation_Management\"><\/span>SERP Reports for Reputation Management<span class=\"ez-toc-section-end\"><\/span><\/h3><p>SEO SERP reports\u00a0are vital to making sure you\u2019re owned media is always first so that you control the conversation. We recommend\u00a0<a href=\"https:\/\/primaryposition.com\/blog\/importance-of-tracking-serps\/\">SEMrush for SERP Reporting.<\/a><\/p><h3><span class=\"ez-toc-section\" id=\"PPC_Brand_Defence_in_Conjunction_with_SEO\"><\/span>PPC Brand Defence in Conjunction with SEO<span class=\"ez-toc-section-end\"><\/span><\/h3><p>For brands with search volumes over 20 per month, you must have a Google Ads Pay-per-click (PPC) Campaign setup to control your CPC (cost per click), establish a strong CTR (Click-Through-Rate), and a high-quality Score (SQ) \u2013 ideally ranked at 10\/10. This will discourage you and make it difficult for competitors to target you.<\/p><p><iframe title=\"Online Reputation Management Strategy NYC\" data-src=\"https:\/\/www.youtube.com\/embed\/qLOIEZj-eGs?feature=oembed\" width=\"800\" height=\"450\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/p><h2><span class=\"ez-toc-section\" id=\"Which_Platforms_to_Manage_Your_SEO_Reputation_Online\"><\/span>Which Platforms to Manage Your SEO Reputation Online<span class=\"ez-toc-section-end\"><\/span><\/h2><p>The main\u00a0<a href=\"https:\/\/primaryposition.com\/seo\/reputation-management-remove-negative-content-your-brand-defender\/\">online reputation management<\/a>\u00a0platforms to be concerned with 99% of the time are:<\/p><ul><li aria-level=\"1\">Google<\/li><li aria-level=\"1\">YouTube, which is the World\u2019s second-largest Search Engine<\/li><li aria-level=\"1\">LinkedIn<\/li><li aria-level=\"1\">Facebook<\/li><li aria-level=\"1\">Twitter<\/li><li aria-level=\"1\">Instagram<\/li><\/ul><h3><span class=\"ez-toc-section\" id=\"Google_My_Business_and_SEO_Reputation_Management\"><\/span>Google My Business and SEO Reputation Management<span class=\"ez-toc-section-end\"><\/span><\/h3><p>Another key component to managing your presence locally in NYC and <a href=\"https:\/\/primaryposition.com\/seo-manhattan\/\">Manhattan<\/a> will be to create a free\u00a0<a href=\"https:\/\/primaryposition.com\/seo-term-guides\/what-is-google-my-business\/\">Google My Business Account<\/a>. This will let you connect people directly to your business or organization\u2019s telephone, contact, location details, and local news.<\/p><h3><span class=\"ez-toc-section\" id=\"Social_Media_and_SEO_Reputation_Management\"><\/span>Social Media and SEO Reputation Management<span class=\"ez-toc-section-end\"><\/span><\/h3><p>Connecting and managing your different social media is vital as part of an organic\u00a0<a href=\"https:\/\/primaryposition.com\/blog\/how-to-manage-your-online-reputation-management-strategy-in-nyc\/\">SEO Strategy<\/a> to maintain, own, and control brand mentions and searches<\/p><h3><span class=\"ez-toc-section\" id=\"Video_and_Online_Reputation_Management\"><\/span>Video and Online Reputation Management<span class=\"ez-toc-section-end\"><\/span><\/h3><p>Video is often highly recommended in searches, so get in front of the news and tabloids, naysayers, and detractors with your own video messaging.<\/p><h3><span class=\"ez-toc-section\" id=\"PR_and_SEO_Reputation_Management\"><\/span>PR and SEO Reputation Management<span class=\"ez-toc-section-end\"><\/span><\/h3><p>PR might not be valuable for creating new brands but its critical in protecting and keeping them fresh and a primary driver of <a href=\"https:\/\/primaryposition.com\/seo\/seo-and-pr\/\">SEO Authority is done via online PR<\/a>.<\/p><h2><span class=\"ez-toc-section\" id=\"Reputation_Management_Strategy_for_PR_Crisis\"><\/span>Reputation Management Strategy for PR Crisis<span class=\"ez-toc-section-end\"><\/span><\/h2><p>Did you get caught in a crisis event before you could launch an\u00a0Online Reputation Management\u00a0Strategy? Fear not \u2013 we\u2019re here to help you. With our Rapid SEO Strategy, we can start to help mitigate and control content and get your message across the search platforms.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Reputation Management and SEO Strategies You are only as good as your last performance. Because most people will find you in Google, Reputation Management is strongly rooted in SEO. There are too many technical aspects to Reputation Management to just leave it to PR and Networking. That&#8217;s because bad actors can game Google, and publishers [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":4290,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[278],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Reputation Management SEO Guide<\/title>\n<meta name=\"description\" content=\"Online Reputation Management is critical to your professional branding - let our SEO consultants take care of it for you\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/primaryposition.com\/blog\/reputation-management-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Reputation Management SEO Guide\" \/>\n<meta property=\"og:description\" content=\"Online Reputation Management is critical to your professional branding - 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