{"id":4456,"date":"2023-11-29T02:49:19","date_gmt":"2023-11-29T02:49:19","guid":{"rendered":"https:\/\/primaryposition.com\/?p=4456"},"modified":"2024-07-04T02:28:06","modified_gmt":"2024-07-04T02:28:06","slug":"youtube-b2b-marketing-best-practices","status":"publish","type":"post","link":"https:\/\/primaryposition.com\/blog\/youtube-b2b-marketing-best-practices\/","title":{"rendered":"YouTube B2B Marketing Strategy and Best Practices"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignright wp-image-4457 size-medium\" src=\"https:\/\/primaryposition.com\/wp-content\/uploads\/2023\/11\/youtube-seo-best-practices-b2b-300x200.jpeg\" alt=\"youtube b2b best practices\" width=\"300\" height=\"200\" srcset=\"https:\/\/primaryposition.com\/wp-content\/uploads\/2023\/11\/youtube-seo-best-practices-b2b-300x200.jpeg 300w, https:\/\/primaryposition.com\/wp-content\/uploads\/2023\/11\/youtube-seo-best-practices-b2b-1024x684.jpeg 1024w, https:\/\/primaryposition.com\/wp-content\/uploads\/2023\/11\/youtube-seo-best-practices-b2b-768x513.jpeg 768w, https:\/\/primaryposition.com\/wp-content\/uploads\/2023\/11\/youtube-seo-best-practices-b2b-1536x1025.jpeg 1536w, https:\/\/primaryposition.com\/wp-content\/uploads\/2023\/11\/youtube-seo-best-practices-b2b-2048x1367.jpeg 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>The most common <a href=\"https:\/\/primaryposition.com\/blog\/seo-advice-for-entrepreneurs-and-small-businesses\/\">advice<\/a> is always the worst advice: Either everyone else is doing it or its so vague it can&#8217;t make any difference. If the best advice you&#8217;ve read is to &#8220;create good content&#8221; then you&#8217;re probably feeling a bit frustrated. So were we &#8211; that&#8217;s why we wrote this.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_71 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #282f4d;color:#282f4d\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #282f4d;color:#282f4d\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/primaryposition.com\/blog\/youtube-b2b-marketing-best-practices\/#A_B2B_YouTube_Strategy\" title=\"A B2B YouTube Strategy\">A B2B YouTube Strategy<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/primaryposition.com\/blog\/youtube-b2b-marketing-best-practices\/#Dont_try_to_be_entertaining\" title=\"Don&#8217;t try to be entertaining\">Don&#8217;t try to be entertaining<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/primaryposition.com\/blog\/youtube-b2b-marketing-best-practices\/#Optimize_Videos_for_Search_Visibility_in_Google_AND_YouTube\" title=\"Optimize Videos for Search Visibility in Google AND YouTube\">Optimize Videos for Search Visibility in Google AND YouTube<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/primaryposition.com\/blog\/youtube-b2b-marketing-best-practices\/#Promote_Videos_Across_Your_Channels\" title=\"Promote Videos Across Your Channels\">Promote Videos Across Your Channels<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/primaryposition.com\/blog\/youtube-b2b-marketing-best-practices\/#Engage_with_Viewers_and_Build_Your_YouTube_community\" title=\"Engage with Viewers and Build Your YouTube community\">Engage with Viewers and Build Your YouTube community<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/primaryposition.com\/blog\/youtube-b2b-marketing-best-practices\/#Track_and_Analyze_Video_Performance\" title=\"Track and Analyze Video Performance\">Track and Analyze Video Performance<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/primaryposition.com\/blog\/youtube-b2b-marketing-best-practices\/#YouTube_Best_Practices_for_Uploading\" title=\"YouTube Best Practices for Uploading\">YouTube Best Practices for Uploading<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/primaryposition.com\/blog\/youtube-b2b-marketing-best-practices\/#Best_Practices_for_YouTube_Marketing_with_Shorts\" title=\"Best Practices for YouTube Marketing with Shorts\">Best Practices for YouTube Marketing with Shorts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/primaryposition.com\/blog\/youtube-b2b-marketing-best-practices\/#YouTube_is_great_for_B2B_Marketing\" title=\"YouTube is great for B2B Marketing\">YouTube is great for B2B Marketing<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"A_B2B_YouTube_Strategy\"><\/span>A B2B YouTube Strategy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>For the B2B Tech user, living in a digital landscape, video marketing has emerged as a powerful tool for assessing business solutions across all industries. YouTube, with its loyal and addictive users, it&#8217;s an ideal platform for B2B marketing campaigns.<\/p>\n<p>Here are the top 5 YouTube B2B marketing best practices:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Dont_try_to_be_entertaining\"><\/span>Don&#8217;t try to be entertaining<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Be interesting but be accurate and informative. It sounds counter-intuitive but it&#8217;s not &#8211; understand why the user is watching you and what they expect to get. Users don&#8217;t get to your video by chance or randomly, they&#8217;re there for a specific reason and it&#8217;s likely they&#8217;re there to solve a problem: so help them get to it. Even if the video is just a segway from a search to a video to a more detailed page or whitepaper.<\/p>\n<p><iframe title=\"YouTube B2B Marketing Best Practices\" width=\"800\" height=\"450\" data-src=\"https:\/\/www.youtube.com\/embed\/uwiWucUqKOk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Optimize_Videos_for_Search_Visibility_in_Google_AND_YouTube\"><\/span>Optimize Videos for Search Visibility in Google AND YouTube<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>YouTube is the second biggest search engine after Google and it works JUST LIKE Google Organic search. So it&#8217;s technical and it needs authority and context. But you can also use your regular desktop SEO to boost your YouTube views and it counts organically.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Promote_Videos_Across_Your_Channels\"><\/span>Promote Videos Across Your Channels<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you&#8217;re building a <a href=\"https:\/\/www.youtube.com\/@Primaryposition\">YouTube channel with SEO<\/a>, consider sharing and embedding your YouTube video on Linkedin, Twitter, and Facebook instead of just natively uploading to each &#8211; that will get you views and grow your visibility.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Engage_with_Viewers_and_Build_Your_YouTube_community\"><\/span>Engage with Viewers and Build Your YouTube community<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Create meaningful connections with your viewers by actively engaging with them. Respond to comments, answer questions, and participate in discussions and do so in a timely manner but without rushing as this can be seen as aggressive, defensive or combative in some scenarios. This interaction demonstrates your commitment to your audience and builds a sense of community around your brand. Encourage viewers to share their thoughts, experiences, and feedback, creating a two-way dialogue that strengthens brand affinity.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Track_and_Analyze_Video_Performance\"><\/span>Track and Analyze Video Performance<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Use YouTube&#8217;s powerful built-in Analytics to gain valuable insights into your video performance. Track key metrics such as views, engagement rates, and conversions. Analyze these metrics to understand what&#8217;s working well and identify areas for improvement. This data-driven approach allows you to refine your strategy, optimize your content, and maximize the effectiveness of your YouTube marketing efforts.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"YouTube_Best_Practices_for_Uploading\"><\/span>YouTube Best Practices for Uploading<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Here are my top tipcs for the best settings when uploading a video:<\/p>\n<ul>\n<li>Use tags<\/li>\n<li>Make sure your title is in the description<\/li>\n<li>Link to other videos<\/li>\n<li>Set up Chapters<\/li>\n<li>SEt to not Made for Kids<\/li>\n<li>Set the CC Options correctly &#8211; most people ignore this<\/li>\n<li>Set the video AND description languages &#8211; usually, you have to do this after uploading!<\/li>\n<li>Either use hashtags OR locations\n<ul>\n<li>If you set a location, it wont incorporate Hashtags<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Best_Practices_for_YouTube_Marketing_with_Shorts\"><\/span>Best Practices for YouTube Marketing with Shorts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>The video must be 9:16<\/li>\n<li>The video must be &lt; 60 seconds<\/li>\n<li>The video should be 720 or higher<\/li>\n<li>Experiment with hashtags<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"YouTube_is_great_for_B2B_Marketing\"><\/span>YouTube is great for B2B Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>YouTube is both a platform and a channel. You can generate views from within YouTube, through ads, via your website, email, social and from Google Search.<\/p>\n<p>By implementing these best practices, B2B businesses can harness the power of YouTube to achieve their marketing goals.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The most common advice is always the worst advice: Either everyone else is doing it or its so vague it can&#8217;t make any difference. If the best advice you&#8217;ve read is to &#8220;create good content&#8221; then you&#8217;re probably feeling a bit frustrated. So were we &#8211; that&#8217;s why we wrote this. A B2B YouTube Strategy [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":4457,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[278],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>YouTube B2B Marketing Strategy and Best Practices<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/primaryposition.com\/blog\/youtube-b2b-marketing-best-practices\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"YouTube B2B Marketing Strategy and Best Practices\" \/>\n<meta property=\"og:description\" content=\"The most common advice is always the worst advice: Either everyone else is doing it or its so vague it can&#8217;t make any difference. 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