{"id":5699,"date":"2024-06-14T00:54:13","date_gmt":"2024-06-14T00:54:13","guid":{"rendered":"https:\/\/primaryposition.com\/?p=5699"},"modified":"2024-10-21T02:56:23","modified_gmt":"2024-10-21T02:56:23","slug":"enterprise-seo-agency","status":"publish","type":"post","link":"https:\/\/primaryposition.com\/blog\/enterprise-seo-agency\/","title":{"rendered":"Winning B2B with an Enterprise SEO Agency"},"content":{"rendered":"<p>Content is but one important component of an <a href=\"https:\/\/primaryposition.com\/blog\/b2b-branding-agency\/https:\/\/primaryposition.com\/blog\/seo-for-b2b-saas\/\">Enterprise SEO Strategy for a Brand<\/a>, but content on its own is not SEO. Content doesn&#8217;t market itself. Content needs to be written for the user but it needs to be served by a search engine. There&#8217;s a common myth created by content writers that says &#8220;content is king&#8217; &#8211; but there is the unfortunate reality that every time you search and see 100 million results, you only click on one page.<\/p>\n<p>In a nutshell &#8211; Content doesn&#8217;t market itself<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_71 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #282f4d;color:#282f4d\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #282f4d;color:#282f4d\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/primaryposition.com\/blog\/enterprise-seo-agency\/#Most_Enterprise_SEO_Content_goes_unread\" title=\"Most Enterprise SEO Content goes unread\">Most Enterprise SEO Content goes unread<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/primaryposition.com\/blog\/enterprise-seo-agency\/#In_Enterprise_SEO_its_Context_not_Content_that_is_King\" title=\"In Enterprise SEO, its Context, not Content, that is King\">In Enterprise SEO, its Context, not Content, that is King<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/primaryposition.com\/blog\/enterprise-seo-agency\/#Content_Efficiency_Index\" title=\"Content Efficiency Index\">Content Efficiency Index<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/primaryposition.com\/blog\/enterprise-seo-agency\/#The_10-90_CEI_Rule\" title=\"The 10-90 CEI Rule\">The 10-90 CEI Rule<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/primaryposition.com\/blog\/enterprise-seo-agency\/#More_Content_means_more_traffic_is_a_big_Myth_in_Content_Marketing\" title=\"More Content means more traffic is a big Myth in Content Marketing\">More Content means more traffic is a big Myth in Content Marketing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/primaryposition.com\/blog\/enterprise-seo-agency\/#Keyword_Intent_and_Enterprise_Keyword_Research\" title=\"Keyword Intent and Enterprise Keyword Research\">Keyword Intent and Enterprise Keyword Research<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/primaryposition.com\/blog\/enterprise-seo-agency\/#Having_the_right_keywords_is_critical_in_Enterprise\" title=\"Having the right keywords is critical in Enterprise\">Having the right keywords is critical in Enterprise<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/primaryposition.com\/blog\/enterprise-seo-agency\/#Getting_The_Right_Enterprise_Personas\" title=\"Getting The Right Enterprise Personas\">Getting The Right Enterprise Personas<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/primaryposition.com\/blog\/enterprise-seo-agency\/#Other_popular_but_Dangerous_Enterprise_Content_Myths\" title=\"Other popular but Dangerous Enterprise Content Myths\">Other popular but Dangerous Enterprise Content Myths<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/primaryposition.com\/blog\/enterprise-seo-agency\/#Publishing_Frequency\" title=\"Publishing Frequency\">Publishing Frequency<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/primaryposition.com\/blog\/enterprise-seo-agency\/#Good_Content_ranks_itself\" title=\"Good Content ranks itself\">Good Content ranks itself<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/primaryposition.com\/blog\/enterprise-seo-agency\/#Google_loves_%E2%80%9CMeaty_Content%E2%80%9D\" title=\"Google loves &#8220;Meaty Content&#8221;\">Google loves &#8220;Meaty Content&#8221;<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/primaryposition.com\/blog\/enterprise-seo-agency\/#What_to_do_next\" title=\"What to do next?\">What to do next?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Most_Enterprise_SEO_Content_goes_unread\"><\/span>Most Enterprise SEO Content goes unread<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Companies keep pushing content, doing what they think is thought leadership. But are followers even reading it &#8211; why would they trust a brand they&#8217;ve never heard of? It&#8217;s not a case of which came first &#8211; the chicken or the egg, the reader or the content &#8211; its a case of which ranks first.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"In_Enterprise_SEO_its_Context_not_Content_that_is_King\"><\/span>In Enterprise SEO, its Context, not Content, that is King<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As a leading SEO Agency, we are constantly led by data and innovation, not by faith and beliefs. One of the most important metrics of blogging for mid-market companies in <a href=\"https:\/\/primaryposition.com\/blog\/seo-for-cybersecurity\/\">Cybersecurity<\/a>, SaaS, and <a href=\"https:\/\/primaryposition.com\/blog\/b2b-branding-agency\/\">B2B<\/a> is the Content Efficiency Index or CEI. This rough but reliable formula will tell you if your content is King, Queen or even on the content chessboard.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Content_Efficiency_Index\"><\/span>Content Efficiency Index<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Using GSC (Google Search Console), search for all pages with &#8220;\/blog\/&#8221;. Then take the number of clicks and divide it by the number of pages returned. Then take the top blog post and see how high that is compared to the average visits per post. See how many posts are above average and what % is below.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_10-90_CEI_Rule\"><\/span>The 10-90 CEI Rule<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Most midmarket blogs that we audit follow the &#8220;10-90 rule&#8221;. The &#8220;10-90&#8221; rule says that the top 10 posts get 90% of the clicks. in some cases this can be as much as 5-95. This means that if you have 300, 500, or 700 blog posts, you have a CEI of 0.7%.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"More_Content_means_more_traffic_is_a_big_Myth_in_Content_Marketing\"><\/span>More Content means more traffic is a big Myth in Content Marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Looking at these ratios, and the number of results in a search, 90% of content is wasted &#8211; never read, never consumed, leading or leaving 0 thoughts. Yet, most marketers claim to be data driven. Both can&#8217;t be right though. That&#8217;s because marketing is looking at the wrong metrics &#8211; things like likes and shares are vanity. Clicks and rank positions are sanity. And leads are reality.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Keyword_Intent_and_Enterprise_Keyword_Research\"><\/span>Keyword Intent and Enterprise Keyword Research<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There are some primary differences about selling to enterprise but there are bigger differences when it comes to research. The customer journey is much more complex and the sales cycle can be as long as the research phase.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Having_the_right_keywords_is_critical_in_Enterprise\"><\/span>Having the right keywords is critical in Enterprise<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>As it is in PPC, the wrong keywords will bring the wrong the wrong person. Enterprise searches often contain the word &#8220;enterprise&#8221; but that&#8217;s where the easy road ends. Keyword volume data available to most research tools is often inaccurate or just plain wrong. Because there aren&#8217;t as many buyers, most data isn&#8217;t kept and this makes the market look smaller than it is.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Getting_The_Right_Enterprise_Personas\"><\/span>Getting The Right Enterprise Personas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In Enterprise SEO, the person with the need isn&#8217;t always the customer. The buyer is often a committee and people from different parts of the same organization will tackle searches differently &#8211; from their perspectives.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Other_popular_but_Dangerous_Enterprise_Content_Myths\"><\/span>Other popular but Dangerous Enterprise Content Myths<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There are, unfortunately, many more content and <a href=\"https:\/\/primaryposition.com\/blog\/seo-myths\/\">SEO myths<\/a> about content.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Publishing_Frequency\"><\/span>Publishing Frequency<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>An anachronism from the age-old days of the print and tv news world is that for some reason Google expects content to be produced on time or frequently or regularly. Thes stem from the days when news would have to be ready for a certain time and no doubt it suits content producers to have a reason for a regular stream of work. But it makes no sense &#8211; events don&#8217;t follow schedules, and readers don&#8217;t solve problems based on clocks.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Good_Content_ranks_itself\"><\/span>Good Content ranks itself<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It doesn&#8217;t. If it did, Google wouldn&#8217;t need so many results &#8211; the first one would just be the right answer. But Google is a search engine, not a research team based in real-time. Google doesn&#8217;t have an opinion on CRM systems or Slogans or which golf course is best or which printer. These are subjective decisions that as humans we think can be made objectively.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_loves_%E2%80%9CMeaty_Content%E2%80%9D\"><\/span>Google loves &#8220;Meaty Content&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Another frequently eschewed myth is that Google loves long-form content but word count and length have nothing to do with ranking and therefore getting read. This was one of the most surprising (for some) outcomes of the recent Google algorithm leak<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_to_do_next\"><\/span>What to do next?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Keyword Research and SEO for content publishing is going to be a key strategic plan that needs to be built into your SEO marketing to ensure that content is republished so that it gets to its audience.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Content is but one important component of an Enterprise SEO Strategy for a Brand, but content on its own is not SEO. Content doesn&#8217;t market itself. Content needs to be written for the user but it needs to be served by a search engine. There&#8217;s a common myth created by content writers that says &#8220;content [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":5655,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[278],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Winning B2B with an Enterprise SEO Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/primaryposition.com\/blog\/enterprise-seo-agency\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Winning B2B with an Enterprise SEO Agency\" \/>\n<meta property=\"og:description\" content=\"Content is but one important component of an Enterprise SEO Strategy for a Brand, but content on its own is not SEO. 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