Start by ensuring Key Events (GA4’s conversion-tracking system) are properly configured. Without accurately defined Key Events-such as form submissions, trial sign-ups, or product purchases-you won’t be able to measure the true impact of LLM traffic.

Next, navigate to Reports > Acquisition > Traffic Acquisition and apply a custom filter:

1. Click the + Add Filter button.

2. Set the dimension to Session source/medium.

3. Select Matches regex and input this pattern:

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SEO Experts are people who combine deep expertise, transparency and help the community, and a commitment to dispelling SEO myths-are most similar to the above experts and active, helpful contributors on X. While some use their real names and others post anonymously, you’ll find their advice in high-engagement threads, case studies, and technical discussions. For the most advanced insights, also explore related communities and follow these experts on platforms like X and Reddit.

Excluding Future SEO engineers

We avoided SEO experts who are researching “what SEO could be”: simply because they have no actual input on what Google is or will do. Future SEO is too difficult to measure and the truth is that behind most of them, lies an almost fictitious and “imagineered SEO” that simply doesnt exist.

Top SEO Influencer List

Our previous top list of SEO Influencers on Twitter (X) lists the most followed experts by Expertise.

The current list of SEO Experts on X (twitter) experts for 2025

We’ve included the handles so that you can follow the best SEO experts across Reddit, X and YouTube. Look out for other “Top SEOs” to follow in the SEO industry, such as “Top SEO Agencies and Experts in NYC” on LinkedIn.

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The integration of ChatGPT as a search engine (aka AI Search) within SEMrush’s position tracking marks a pivotal moment for digital marketers and SEOs. As generative AI reshapes how users search for and interact with information, SEMrush’s new ChatGPT SERP report offers a forward-looking tool to monitor and optimize website visibility in this rapidly evolving landscape. This represents a major shift as a first tool in the emerging AI SEO and GEO world.

What Is the ChatGPT SERP Report in SEMrush?

SEMrush has introduced ChatGPT as a selectable search engine in its position tracking feature. This allows users to see how their sites rank within ChatGPT-gener

ated responses for specific keywords, similar to traditional SERP tracking for Google or Bing. While still in beta, this feature is already functional for US-based keyword tracking and supports up to 50 keywords at a time. The system provides familiar metrics such as ranking position, score, and even local pack data for business-related queries.

Why Does This Matter?

Generative AI, led by platforms like ChatGPT, is fundamentally changing user search behaviors. Unlike traditional search engines that focus on short, keyword-driven queries, ChatGPT enables more conversational, creative, and context-rich interactions. SEMrush’s recent analysis of over 80 million lines of clickstream data reveals that ChatGPT is rapidly growing as a traffic referrer, now sending users to over 30,000 unique domains daily—a significant jump from less than 10,000 just months prior.

This shift signals a broader distribution of traffic and new opportunities for websites that may not have ranked highly in classic search engines. Notably, ChatGPT often surfaces smaller or more specialized domains, hinting at a democratization of content discovery.

How Does ChatGPT Search Differ from Google?

• Prompt Length and Intent: When users interact with ChatGPT, prompt lengths are often much longer and more detailed compared to Google searches. However, when ChatGPT’s web search feature is enabled, prompts become shorter and more keyword-like, resembling traditional search queries.

• Search Intent: Only about 30% of ChatGPT queries fit into classic search intent categories (navigational, informational, commercial, transactional). The remaining 70% represent new, creative, or exploratory intents—such as brainstorming, planning, or content creation—that don’t map neatly to standard SEO frameworks.

• Traffic Patterns: ChatGPT is emerging as a key referrer for tech, academic, and educational domains, sometimes driving more traffic to these sites than Bing or even Google in certain cases.

What Can Marketers Do with the ChatGPT SERP Report?

• Track Visibility: You can now monitor your site’s presence within ChatGPT’s answers for target keywords, helping you understand your AI-driven search footprint.

• Identify Breakthrough Opportunities: By focusing on keywords ranking in positions 3–10, you can prioritize optimization efforts where you’re close to breaking into the top ChatGPT results—mirroring strategies used for Google SERPs.

• Adapt Content Strategies: With ChatGPT’s unique intent landscape, optimizing for conversational, detailed, and creative prompts becomes essential. Structured, well-cited, and authoritative content is more likely to be surfaced by AI models.

Limitations and Future Outlook

Currently, the ChatGPT SERP feature in SEMrush is limited to US data and a maximum of 50 keywords, but these constraints are expected to relax as the feature matures. There is also a desire among users to track actual prompts (not just keywords), which would provide even deeper insights into how people interact with AI-driven search.

As generative AI continues to evolve, the ability to monitor and optimize for AI-powered discovery will become a core part of digital marketing. SEMrush’s ChatGPT SERP report is an early but crucial step in this direction, giving marketers a much-needed window into the future of search.

Search Engine Position Report from SEMrush

Conclusion

The ChatGPT SERP report in SEMrush is more than just another position tracking tool—it’s a glimpse into the next generation of search. As user behavior shifts toward AI-powered, conversational discovery, marketers who adapt early will be best positioned to capture new audiences and stay ahead of the curve. The time to experiment, learn, and optimize for ChatGPT is now.

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Key Responsibilities of SEO Strategy

• Strategy Development: Create and implement a comprehensive SEO strategy aligned with business goals and industry best practices.
• Team Leadership: Manage and mentor a team of SEO specialists, providing guidance on tasks such as keyword research, content optimization, and technical SEO improvements.
• Performance Monitoring: Regularly analyze key metrics like organic traffic, keyword rankings, and conversion rates to assess performance and make data-driven decisions.
• Collaboration: Work closely with content creators, web developers, and marketing teams to ensure SEO is integrated into broader campaigns.
• Technical Audits: Conduct website audits to identify issues related to site architecture, page speed, mobile usability, and other technical aspects that impact search visibility.
• Trend Analysis: Stay updated on search engine algorithm changes, industry trends, and emerging technologies to refine strategies accordingly.
• Stakeholder Communication: Serve as the primary point of contact for SEO-related inquiries and provide regular updates to senior leadership.

Skills Required

• Strong knowledge of SEO tools (e.g., Google Analytics, SEMrush) and techniques for on-page, off-page, and technical SEO.
• Analytical skills for interpreting data and identifying actionable insights.
• Leadership abilities to manage teams and cross-functional collaboration.
• Strategic planning to adapt to changes in search engine algorithms or market conditions.

Impact on Business

The Head of SEO plays a vital role in improving a company’s online presence by ensuring high rankings on search engines for relevant keywords. This leads to increased brand visibility, higher website traffic, and ultimately more conversions or sale

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1. Boosting Local SEO with QR Codes

QR codes are highly effective for local SEO strategies, particularly in a competitive market like NYC. Businesses can place QR codes on storefronts, menus, or promotional materials to direct users to their Google Business Profile or encourage customer reviews. Positive reviews and increased interactions contribute to better local search rankings.

For example:

• Restaurants in NYC can use QR codes on menus to link to their Yelp or Google reviews.
• Retail stores can use QR codes on shopping bags to encourage customers to leave feedback, improving their local visibility.
• Guerrilla marketers can post QR Code stickers at intersections

2. Driving Foot Traffic Through Offline-to-Online Integration

NYC businesses can leverage QR codes in physical locations, such as subway ads or billboards, to drive traffic to optimized landing pages. By linking these codes to mobile-friendly sites, businesses can attract customers searching for nearby services or products.

Subway ads with QR codes are particularly impactful due to the city’s high commuter volume. These ads allow businesses to connect with a captive audience and provide instant access to discounts, event details, or product pages.

3. Enhancing User Engagement Metrics for SEO

User engagement metrics like dwell time and bounce rates are critical for SEO rankings. QR codes can lead users directly to engaging content such as videos, blogs, or interactive tools. For instance:

• A museum in NYC could use QR codes on promotional posters to link visitors to virtual tours or ticket booking pages.
• Event organizers could place QR codes at venues that direct attendees to live updates or exclusive content.

These interactions keep users engaged longer, signaling search engines that the site provides valuable content.

4. Multilingual and Demographic Targeting

NYC’s diverse population makes multilingual marketing essential. Dynamic QR codes can be configured to display content based on the user’s preferred language or location within the city. For example:

• Ads in Chinatown might direct users to Chinese-language landing pages.
• Codes in tourist-heavy areas like Times Square could link to multilingual guides for international visitors.

This personalization improves user experience and boosts SEO by catering directly to audience needs.

5. Tracking Campaign Performance

QR codes provide detailed analytics that help businesses refine their SEO strategies. By tracking scan data (e.g., location, time, device type), NYC companies can identify which campaigns resonate most with their audience. This data is invaluable for optimizing both online content and physical advertising.

For instance:

• A boutique in SoHo might track which subway stations generate the most scans from its ads and adjust its targeting accordingly.
• Restaurants could analyze which boroughs engage most with their QR-code-linked promotions.

6. Connecting Mobile Marketing and SEO

With mobile-first indexing being a priority for search engines like Google, QR codes naturally align with mobile optimization efforts. NYC businesses can use QR codes to direct users to mobile-friendly pages that load quickly and provide seamless navigation3.

For example:

• A fitness studio could use QR codes on flyers around Central Park that link directly to class schedules or membership sign-up forms.
• Real estate agencies might place QR codes on property signs that lead prospective buyers to virtual tours optimized for mobile devices.

7. Content Marketing Innovation

QR codes enable creative content delivery that enhances SEO performance. By linking to exclusive content such as downloadable guides or promotional videos, businesses can encourage sharing and even generate backlinks13.

For instance:

• A NYC theater company could use QR codes on posters that link directly to behind-the-scenes videos or actor interviews.
• Local artists might embed QR codes into murals that guide viewers to their online portfolios.

8. Cost-Effective Advertising in NYC

Given the high costs of advertising in NYC, QR codes offer a budget-friendly way for small businesses to stand out. They allow companies to update linked content without reprinting materials, ensuring campaigns remain relevant without additional expenses5.

For example:

• Seasonal promotions linked via QR codes can be updated dynamically without replacing physical ads.
• Pop-up shops could use temporary QR code campaigns tied to specific events or neighborhoods.

Conclusion

In a fast-paced city like New York, where competition is fierce and attention spans are short, combining SEO with innovative tools like QR codes is a game-changer. From driving local traffic and enhancing user engagement metrics to enabling multilingual targeting and cost-effective advertising, this synergy empowers businesses to thrive both online and offline. By integrating these strategies into their marketing efforts, NYC companies can achieve greater visibility and long-term success in the digital landscape.

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What E-E-A-T Actually Is

• Not a Direct Ranking Factor: E-E-A-T is not an algorithmic ranking factor or a checklist for SEOs. It serves as a framework for assessing content quality in areas where trust and reliability are critical.

• Tied to Quality Raters: It is primarily a guideline for third-party quality raters who evaluate search results, helping Google improve its algorithms indirectly.

• Critical for YMYL Topics: E-E-A-T plays a role algorithmically in YMYL content, where user safety and confidence are paramount. For example, health advice or financial guidance must demonstrate clear reliability.

Misconceptions About E-E-A-T

• Cannot Be “Added”: Mueller explicitly stated that SEOs cannot simply “add” E-E-A-T to a website. Adding superficial elements like author bios or credentials without genuine trust signals does not enhance rankings.

• Not Relevant for Non-YMYL Sites: For non-critical content, such as recipe blogs, E-E-A-T is not algorithmically emphasized. While expertise and trust are always helpful for user experience, they are not ranking priorities for these types of sites.

EEAT Google Update 2025

Basically EEAT doesnt apply and as we said before, EEAT in the context of SEO is meaningless.

Practical Implications

1. Focus on Real Trust Signals: Instead of trying to “add” E-E-A-T, websites should focus on genuinely earning trust through authoritative content, user reviews, and backlinks from reputable sources.

2. Avoid Overcomplication: Efforts to artificially “optimize” for E-E-A-T are misguided. Trustworthiness and authority are earned over time through consistent quality and reputation-building.

Final Thoughts

EEAT was billed by Copywriters as a way to protect a non-existent industry that created content Google “loved” – something we think is deeply disingenuous and extremely dangerous to say the least. This Fake SEO EEAT Expertise is a waste of marketing spend: You cannot write EEAT into your content.

The clarification debunks many conjectural blog posts that treated E-E-A-T as a direct ranking factor or an optimization checklist. Instead, SEOs should view it as a guiding principle for creating reliable content in critical areas rather than something you can manipulate directly. This reinforces the importance of focusing on long-term strategies that build genuine authority and trustworthiness.

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