SEO Agency NYC

SEO Report Template Free Download

What is the purpose of an SEO Report?

SEO Reports are instrumental in establishing the performance to plan of an SEO campaign and/or strategy. They should be focused in results and need to examine a number of different data points, activities, and outcomes. SEO Reports are often delivered weekly and monthly as well as quarterly and bi-annually.

An SEO report usually constitutes several updates, depending on the time and nature of the report. At Primary Position, New York’s #1 SEO Agency, we have three timely reports:

  1. Monthly
  2. Quarterly
  3. 6 months or Annual

Different types of SEO Reports and Examples

Some of the types of SEO Reports we provide include:

SEO Reporting Tools

We’ve written a post covering the difference in data between GSC and GA4.

SEO Monthly Report

We recommend running these as monthly reports alongside details about what tactical tasks were executed on, interesting moments like

However the report frequency is down to each agency and client.

SERP Reports

It’s important to track SERP Reports as these are the basis of all SEO Tracking and Performance and demonstrate the rollout of an SEO campaign before traffic starts to arrive. SERP Reports are more useful if grouped by Keyword theme or tag and are usually fed from the results of a Keyword Research program.

The most important elements are usually

  • Rank Positions Gained
  • Rank Positions Lost
  • KW Distribution
  • Overall Position
  • Overall Visibility

What should an SEO Report contain

The most important components of an SEO report are

  • Performance Updates
  • Overview of Activities
  • KPIs
  • SERPs
  • Traffic
  • Leads
  • An SEO Scorecard

Borrow, Steal, Download, or Copy our SEO Report Template

Leading SEO Indicators

  1. Keyword position growth
    1. Visibility growth (SEMrush)
  2. Impression Growth
  3. Keyword breadth

Main SEO KPIs:

  1. Organic clicks/visits
    1. week over week
      1. vs last year
    2. 30 vs 30
      1. 30 vs 30 last year
    3. 90 vs 90
      1. 90 vs 90 last year
  2. Leads/Form fills
  3. Engaged Users

Lagging Indicators

  1. Changes in Search Impressions
  2. Branded search and % make up
    1. Branded vs Non-branded
    2. Branded vs competitor
      1. Share of voice
    3. 7, 28, and 90 days
      1. 12-month comparison of the same
    4. % of total impressions
      1. Changes in Search Impressions

Content Performance

  1. Content Produced
  2. New visits / new content count
  3. Content Efficiency
    1. % distribution across posts/[ages
      1. Looking to see if traffic is even across pages vs centered in a few
  1. % of content by top page
    1. by Average
  2. Number of new items posted in 30 days/quarter
    1. Clicks per new items
  3. Time to publish
  4. KW distribution (SEMRush does this well)
    1. Number of positions – 1-3
    2. Number of positions – Top 10
    3. Number of positions – Top 20

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