I think it’s fair to say, that in the last 24 years, we have witnessed seismic shifts in brand perception and marketing strategies brought about by Google’s dominance. While Google

Google’s new Consent Mode V2 is all the rage in the EU but its deep-reaching ramifications haven’t become big news in the US. Yet. One of the biggest and widest

I think it’s fair to say, that in the last 24 years, we have witnessed seismic shifts in brand perception and marketing strategies brought about by Google’s dominance. While Google

The adoption of Artificial Intelligence (AI) by Search Engine Optimization (SEO) is still in its early stages, despite some advancements in certain areas, most notably content production. While AI has

Irish Startup Week 2024: Bridging the Gap Between Irish and NYC Startup Ecosystems, Irish Startup Week (ISW) 2024 is set to take place from October 1st to 3rd in the

What is Branded Traffic or Search in SEO? Branded search is a component of Organic Traffic and your overall search marketing strategy. Determining an organization’s branded terms is quite easy

What is Online Reputation Management? Online Reputation Management is an SEO Discipline or service that helps people and brands manage their reputation online and focuses primarily on building a positive

Link Spam is the name given by the Google Search Quality team to the process of acquiring backlinks through financial or other means of exchange that violates the Google Policy

Sitemaps are just a document that tells you % of pages you THINK you published are indexed, that’s all. The sitemap does very little. This comes from building up Google

In today’s competitive digital landscape, businesses need every advantage to stand out and reach their target audience with ease, efficacy, and polish. While Search Engine Optimization (SEO) and Pay-Per-Click (PPC)