Blog Posts

A list of quotes from Google Search Team Members: Googlers have consistently stated that social media signals (likes, shares, comments, followers) are not a direct ranking factor in Google’s search algorithm.1 However, they acknowledge the indirect benefits, such as driving traffic and earning natural backlinks. From Matt Cutts Going back

SEO for Architecture Firms: How to Get Found by the Right Clients Architecture firms do not need more random website traffic. They need to be found by the right homeowners, developers, commercial buyers, and referral partners at the exact moment those people are searching for design expertise. SEO for architecture

Here’s a draft blog post written in a first‑person “agency voice” you can publish and then adapt to your tone. GEO vs SEO: How We Actually Optimize for Generative Engines in 2026 If you work in search, you’ve probably noticed something: your traffic reports still say “organic search,” but your

Pay per click (PPC) advertising should never be a guessing game or a “set and forget” channel. Done properly, it becomes an accountable, data-driven engine that turns budget into qualified leads and revenue. Here’s how Primary Position approaches PPC for ambitious brands. What A PPC Agency Should Do A good

“Good Content” as Marketing Advice suck! Every so often, SEO advice circles back to the same empty platitude: “Just write good content.” It’s the answer you’ll hear in every beginner’s Facebook group, LinkedIn thread, and Google’s own PR fluff. If you believed this mantra, you’d assume the only thing between

Query Fan Out Definition The Query Fan-Out (or QFO) is the technique Google uses in AI Overviews and AI Mode (and conceptually similar to what other AI search/answer systems do) to answer a single search query by automatically generating and running several related sub-queries behind the scenes, then synthesizing the

SEO Is the Original Marketing Engineer Before anyone coined the term “marketing engineer,” SEO practitioners were already doing the job. They were writing code and content in the same afternoon. They were reading server logs and rewriting copy. They were building link acquisition systems, debugging crawl errors, analysing data, and

Building a proper framework and establishing a real mindset for SEO is vital – and that includes a proper understanding of EEAT Over literal translation Too many SEO commentators take EEAT too literally – EEAT is not something you can add to content – claims of experience are not examples

What makes you searchable in AI? Here’s what my own data tells me. II’ve spent a lot of time thinking about what makes a brand show up in AI-generated answers. And recently I turned that lens on myself. Here’s what I found. The mechanics aren’t mysterious LLMs cite sources that

Fixing your sitemap isn’t SEO. It’s plumbing. TechSEO keeps the lights on. It doesn’t grow your traffic. Here’s why that distinction matters — and why conflating the two is costing you. There’s a category error that quietly runs through a lot of SEO conversations, agency proposals, and monthly reports. It