Google EEAT is not about sprinkling claims
If you’ve been reading that Google EEAT is about sprinkling “claims’ or claiming x years experience or Expertise in something by an “SEO Expert” then stop and realize two things:
- This is not an SEO expert
- You’ve been lied to
- You need to “unlearn” what you’ve read
Bad Examples of people trying to reference E-E-A-T signals
No – Google does not look for EEAT signals and these are ridiculously infuriating:
- Author Bios
- How can Google verify these
- And no – entity schema isn’t a form of validation
- Years experience
- How can Google verify that its valid or even sufficient?
- Expertise
- Another highly subjective item that Google has no way of validating
Google confirms how EEAT works in NYC
Google were quite emphatic how EEAT works and doesnt.
Google doesnt’ use EEAT to rank traffic and it cannot detect these highly subjective, user-dependent variables and values in your content – that is ridiculous. Read our in-depth guide to developing an EEAT Framework for SEO.
Google EEAT Examples:
- An eco-system logo like
- Microsoft Azure
- Amazon AWS
- SSL/TLS Security
- Your logo for customers that trust you
