Our Search Marketing program encompasses typical questions often asked by both experienced and those who are new to digital marketing:
Keyword Research
- Do you have all of the right keywords?
- What should be in PPC and what should be in Organic?
- What about branded search – to buy or not to buy?
- What domain names should I own and use?
- What is Quality Score and why should it matter?
Brand Management
- Is my brand established? How do I protect it?
- How do I manage my SEO brand?
- How can I effectively target competitor brands?
Optimization
- I need to spend less money per keyword
- I need more transactions
- I need a better CPA
- I need to find more keywords that buy
- I want to expand my operations
- E.g. from the USA to the EU or vice versa
- What tools do I need to improve tracking and visibility
- Should I outsource or not?
