What is PPC?

Pay Per Click (PPC) is a phrase that used to refer exclusively to Google Ads (AdWords) because that is exactly what it offers – advertisers can list an ad to match a search phrase and pay every time a user clicks on it. Generally speaking, someone looking to start, develop, outsource or optimize an existing AdWords campaign will search for something like “PPC agency NYC” or “PPC management NYC” or even just “AdWords agency NYC”

PPC is a highly successful business model for both the advertiser and publisher themselves. Google is credited with inventing the Google Ads (aka AdWords) and being one of the first search engines to not only monetize internet search but also to build an impressively scalable behemoth from it.

PPC differs from SEO in the sense it can be easier, faster and the most effective way to leverage the first position (result) for any particular search phrase for which Google will allow ads to run. This makes it very appealing for Google Customers to adopt, with the main barrier being cost.


  1. What is SEO and how it works
  2. How does PPC differ from SEO?
  3. What is Google Ads?