Right now, as we move on from COVID-19 and the global pandemic that has wreaked havoc on the global marketplace, into a much-touted economic recession which is affecting budgets and revenues. For every dollar that can be put into scaling/growing a new business, maintaining an existing business, getting online, or optimizing a business that was just starting out online, outsourcing may be the only choice for many or a new way to experiment with new markets and products.
If you haven’t seen growth in online sales since COVID-19, have you checked your competition? If they’re increasing spending online (essential businesses or otherwise), then they may know something you don’t. Outsourcing your PPC (or part of it) by partnering with Primary Position with our Agile SEM Program offers a number of benefits:
| Business Cost | Inhouse | Agency | Primary Position with Agile SEM |
| Healthcare, Training, Sick time | Yes | Built-in with fees | No |
| Time to launch a new idea | Agile: 1 hour to 1 day
Large Team: weeks – months |
7 days to a month depending on the frequency | 1-2 hours |
| Quality Score Optimization | Days to weeks | Monthly | Days |
| Proportional Cost to spend management fee | Fixed, High | Fixed or variable; high | Low – Fixed |
| Team size | 1: typically overloaded
2: may be blinded to trying something new 3: can get bureaucratic |
Typically 3-7 including account managers, and subject matter experts. Sometimes actual execution pushed to interns | 1 |
What is Agile SEM?
Because we’ve been in business since 2004 and worked in both the US and EU marketplaces, across a number of B2C and B2B industries, if we know your business – we can act faster, getting paid search campaigns optimized faster, including any inhouse costs to cover the following:
- SEO
- Landing pages
- Data (Google Analytics, Search Console, Ads, Tag Manager, Data Studio)
- SEMrush
- WordPress Support
- SSL Hosting and support (for supported platforms)
- Rapid POC development
- Online Brand and Reputation Management
- Graphic Design
- Account Setup
- Account Optimization
Our focused Industries:
Business to Consumer
- Fashion
- Start-ups
- FMCG
- Recruitment
- Financial Services
- Technology and Devices
- Food and meal delivery
- Launching Food Brands (via channel)
- Luxury Gifts
- Construction
- Medical and CosmeticÂ
- Health and Fitness
- Media and TV
- Charity
Business to Business
- Technology
- Cloud
- SEM Marketing for Cybersecurity
- Application Deployment
- SaaS
- Enterprise
- Tax and Financial
- Marketing
- Events
- EU HQ launches
- Software Development
