Blog Posts

How Google PageRank works vs Domain Authority

From Google’s founding to today, PageRank’s invention and evolution has profoundly influenced SEO. PageRank was founded on a very successful model used to rank scientific peer reviewed papers. PageRank, the

seo is dead

Is SEO Dead?

Yes, SEO is dead. This graph from my small SEO blog shows traffic declining and dying in less than 12 months.

Google SEO Rank Factors vs Signals

You might have heard that Google uses over ‘200 signals” to help it rank documents, and see references to rank signals AND rank factors. A common misconception is that rank