You’ve got a “decent SEO budget”—that’s a fantastic asset, but it clearly isn’t translating into the success you deserve. As someone who’s navigated the ever-shifting sands of search for two decades, I can tell you that the problem often isn’t the budget itself, but a fundamental misunderstanding of how search truly works.

Let’s cut through the noise. There are, broadly speaking, four predominant schools of thought in SEO, often leading to fragmented strategies and missed opportunities. Understanding these perspectives, and their limitations, is crucial for building a truly effective SEO program.

The Four Pillars (and Pitfalls) of SEO Thinking

1. The “Content-as-Magic” School (Often On-Site & Content SEOs): Many content SEOs, especially those working for established brands with significant domain and topical authority, develop a belief that simply publishing quality content guarantees top rankings. They see their new articles soar to #1 in a matter of days and attribute it solely to their “SEO magic.” While exceptional writing and keyword research are undoubtedly vital, this perspective often underplays the foundational architecture and existing authority that truly propels content on high-authority sites. For most businesses, especially those not named “Wikipedia” or “The New York Times,” simply writing isn’t enough. It’s too thin on genuine understanding of Google’s complex ranking algorithms.

2. Macro SEO: The Infrastructure Architects (Often Keyword Agnostic): These professionals focus on the overarching web infrastructure and its impact on total traffic. They understand that on massive, authoritative sites, cleaning up fundamental technical issues, optimizing internal linking structures, and ensuring crawlability can lead to exponential gains. They are often keyword-agnostic, prioritizing site-wide health and scalability. While this approach can yield massive results on large properties, the danger lies in its execution: a lack of granular understanding of the entire system can lead to an over-emphasis on a small set of levers, missing critical opportunities at the micro-level.

3. The “Growth Hacking” Technical SEOs: At the pinnacle of technical SEO expertise, you find those who can truly build a growth-hacking engine. These individuals understand the intricate dance between site performance, crawl budget optimization, structured data, and advanced server-side considerations. They can identify and exploit technical nuances to unlock significant traffic. The challenge, however, often arises when this highly specialized skill set isn’t integrated with a broader understanding of content relevance and user intent. A technically perfect site won’t rank for keywords it has no relevant content for.

4. The “Regular” SEO (r/SEO): The Fragmented Approach: This is often where many companies with “decent budgets” find themselves. They’ve pieced together strategies from various sources, focusing on isolated tactics without a cohesive, holistic understanding of the entire SEO ecosystem. They might have a great content writer, a decent technical audit, but no overarching strategy that ties it all together.

The Uncomfortable Truth: It’s All in the Google SEO Starter Guide

The vast majority of what you truly need to understand about SEO is laid out in Google’s own SEO Starter Guide. It’s not sexy, it’s not a secret formula, but it’s the fundamental truth.

At its core, SEO is still fundamentally based on PageRank. Ask any LLM about PageRank, and you’ll quickly grasp its enduring relevance. PageRank is the genesis of concepts like backlinks, Domain Authority (DA), Topical Authority, and the entire notion of “link juice.” It’s about authority flowing through the web.

But authority is only one side of the coin. SEO is equally about content and its relevance. This is where your page titles, document names (slugs), meta descriptions, schema markup, and internal linking strategies come into play. These elements are all about signaling relevance, shaping incoming authority, and guiding it towards the rank positions you desire.

SEO Simplified: Your Business Online

Ultimately, SEO boils down to a very human question: How do I get in front of my customer online?

• Are they actively searching for me (my brand, my product)?
• Are they looking for someone like me (a solution, a service, a product category)?
• What will I say to them?
• How will I say it (and where, and when)?

SEO is your business, manifested online. It’s about making your offering discoverable, understandable, and desirable to your target audience through search engines.

The Self-Assessment: Are You Ready for SEO Success?

With your decent budget, you need to arm yourself with knowledge and a comprehensive strategy. Let’s do a quick self-assessment. Give yourself one point for each item you can confidently say you have in place, with a deep understanding of its purpose and impact.

You need at least 100% (or near it) to have enough information to possibly get started with an effective SEO program.

Your SEO Readiness Checklist:

• Keyword Research:
  • A comprehensive keyword universe based on meticulous research of:
    • Competitors (what they rank for, their content gaps)
    • Customers & their entire customer journey (informational, transactional, navigational queries)
    • Your core marketplace (services, products, industry terms)
    • Adjacent marketplaces (related topics, tangential interests)

• Website & CMS Foundation:
  • A robust website and CMS (Content Management System)
  • With a clear SEO architecture (crawlable, indexable, logical URL structure)
  • And a well-defined content architecture (how your content is organized, categorized, and interlinked)

• Visibility & Profile Development:
  • Active PR and Online PR efforts (earning mentions and links)
  • Strategic Partnerships (collaborations, co-marketing that generates visibility and links)
  • Comprehensive listing of your site/company information across relevant directories and platforms
  • Joint go-to-market strategies that integrate SEO from the outset

• Content Strategy & Execution:
  • A clear understanding of what, why, and when you can realistically rank for specific keywords and topics
  • A scalable content production pipeline

• Testing & Analytics:
  • Robust A/B Testing capabilities for on-page elements
  • Comprehensive Analytics tracking in place
    • A clear understanding of “What worked?”
    • Defined actions for “What are we doing to get more?”
    • Precise conversion tracking: “Did it convert? How? Why?”

• Ongoing Management & Optimization:
  • A system for identifying and resolving SEO errors promptly
  • Regular monitoring to ensure pages are ranking as expected
  • Clear KPIs: “What percentage of my ranking target did I hit?”
  • A realistic assessment of “How much content can we produce consistently?”
  • A projected timeline: “How long will it take to get to 100% of our SEO goals?”

Top SEO Tools for Tracking your SEO Strategy:

1. Google Search Console
   1. Google Search Console or GSC is the number 1 SEO Tool.
   2. Bing Search Console
2. Google Analytics

What percentage did you get?

If your score is anything less than stellar, don’t despair. The good news is that with a “decent SEO budget,” you have the resources to invest in the knowledge and implementation required to build a truly robust SEO program. Stop chasing isolated tactics and start building a holistic, well-understood strategy rooted in the fundamentals. That’s how you turn budget into tangible, long-term search success.

The post What is an SEO Strategy Report and how do you build one? appeared first on Primary Position SEO NYC.

Here’s what Google and credible sources have consistently said:

• Impact is limited: Google has repeatedly clarified that while page speed is a factor, it affects only a small percentage of queries and is much less important than content relevance and quality

• PageSpeed Insights score is not a direct ranking factor: Google has said that the score itself does not directly impact rankings—actual load time and user experience do

• 2015: Google hints that PageSpeed doesn’t impact ranking

• 2023: Google confirms PageSpeed is retired: as a ranking factor

• Relevance and quality outweigh speed: Google emphasizes that fast pages are good, but not at the expense of helpful, relevant content

Conclusion:
Google has never explicitly stated that page speed does not affect SEO. Instead, they have consistently maintained that page speed is a (minor) ranking factor, but not as important as content quality or relevance. The misconception may arise from Google clarifying that an excellent PageSpeed Insights score is not required to rank well, and that speed alone will not compensate for poor content

Google Video: PageSpeed is not as important as People think

The full list of articles debunking PageSpeed/CWV ie

• Google Clarifies Page Experience & Core Web Vitals Related To Search Rankings
• Here Is What Changed With The Google Helpful Content Guidance – Page Experience & More
• Google: The Page Experience Update Won’t Be A Massive Change To Start
• Google: Page Experience Is A Ranking Signal, Not A Ranking System
• Google: We Don’t Say Core Web Vitals Are A Ranking Factor
• Google: Fix Your INP Issues? Don’t Expect Visibility Changes Search Rankings.
• Google: Core Web Vitals Shouldn’t Be Top Of The List For Most Small & Local Businesses
• Google Says Now The Page Experience Update Is More Than A Tie Breaker Ranking Factor
• Google: No Sudden Ranking Drop When The Page Experience Update Goes Live
• Poll On Impact Of Google Page Experience Update & Core Web Vitals On Rankings
• Gary Illyes From Google Mocks Core Web Vitals SEO Work
• Google: Pages With Core Web Vitals May Have Tiny Ranking Advantage
• Google: It’s Unlikely Core Web Vitals Will Become The Primary Ranking Factor
• Google: Page Speed Issues Wouldn’t Lead To Your Site Being Removed From Google Search
• Google: Don’t Worry Too Much About Page Speed
• Google: A Good Page Experience Doesn’t Fix Other SEO Problems
• Confirmed: Google Site Speed Is A Teeny-Tiny Ranking Factor

The post SEO Myths Busted: PageSpeed/CWV Doesnt matter appeared first on Primary Position SEO NYC.

The post Top Google EEAT Examples appeared first on Primary Position SEO NYC.

EEAT was a guide developed for external consultants to review anonymized content as examples of machine spam detection. In other words – trying to objectively determine if spam systems caught spam or actual websites.

Myths about EEAT:

• Writing about experience or expertise = claims, not actual EEAT
• Writing about previous jobs or projects = claims, not actual EEAT
• Having an author bio <> EEAT
• EEAT is not algorithmic
• EEAT is not applied by Google
• Google doesn’t validate authors or bios or content

Basic Critical thinking

• Claims are not evidence, they are claims
• People dont believe or need to believe everything they read in a document
• Writing that something happened or took place = a claim

EEAT can come from

• Reading your Wikipedia page
• Reading reviews
• Reading about case studies
• Reading Customer comments
• Your design/logo

Facts about EEAT:

• Google doesnt validate content
• There is NO EEAT score
• There is NO EEAT factor
• There is NO EEAT value
• Google cannot manually check the volume of content it ingests
• Google doesnt check authors
• Google doesnt know if content is EEAT, Good, bad, short, long
• Content CAN be EEAT without mentioning components of EEAT
• EEAT can be a logo or partner logo

The post How to Calculate your Google EEAT Score or Scorecard appeared first on Primary Position SEO NYC.

The post Integrating SEO with ABX/ABM Lead Gen/Demand Gen appeared first on Primary Position SEO NYC.

• SEO on Reddit
• SEO Experts on Reddit
• SEO Digital Marketing

Top SEO Posts on Reddit

• Structured Data and SEO
• Top 5 AI/LLM SEO Experts on LinkedIn
• EEAT is Snake Oil
• Google EEAT Overview
• PageSpeed good for SEO
• AI Tools for SEO Reddit
• Top SEO Myths Reddit
• AI Detection for SEO
• Google API Leak
• Google Reddit Rank

Debunked SEO Myths on Reddit

• Do Social Media Links Help SEO?
• Does Google love Freshness – is Fresh Content a factor?
• Google Author Bio SEO EEAT
• HTML Quality affect SEO trust signals?
• Content is King
• Google Content Quality
• Biggest Marketing Myths
• Schema/Structure data not SEO Rank Factor
• SEO Myths
• Google API Leak
• Favorite SEO Myths from Reddit

Top SEOs on Reddit

1. Weblinkr – Reddit’s Resident SEO Expert
2. GrumpySEO Guy – YT Podcaster

Top SEO Experts for SaaS, Technology, AI

• David Quaid

Interesting AMA’s by Googlers on Reddit

• John Mueller’s AMA on Reddit
• Gary Ylles AMA on Reddit
• Anonymous Googler AMA on Reddit

The post The Top SEO forums, posts, experts, discussions on Reddit and LinkedIn appeared first on Primary Position SEO NYC.

As much as 65% of social posts aren’t even going to get crawled. Then, these pages dont have a lot of internal links and no external links. Thats before you take into account the nofollow tag.

Google’s Stance on Social Media Links

Google has repeatedly clarified that social media links are not a direct ranking factor in its algorithm. In 2016, John Mueller, Google’s Search Advocate, confirmed that social signals (likes, shares) and social media backlinks do not influence rankings. This aligns with Google’s broader policy of deprioritizing manipulative link-building tactics, as social platforms are vulnerable to spam and low-quality content.

For example, a 2020 study analyzing 1 million pages found no correlation between social shares and higher search rankings. Similarly, internal Google documentation leaked in 2023 revealed that social media links are categorized as low-tier signals due to their susceptibility to automation and lack of editorial rigor.

Google: Again, Social Signals Do Not Influence Your Ranking

https://www.seroundtable.com/google-social-signals-ranking-20803.html

The Role of Nofollow Attributes

Most social media platforms automatically apply the rel="nofollow" attribute to user-generated links, instructing search engines to ignore them for ranking purposes. Even if a platform like Reddit occasionally allows dofollow links in high-engagement posts, these are exceptions rather than the rule. Google’s crawlers prioritize links from editorially vetted sources (e.g., news sites, blogs) over social media due to:

1. Lack of Context: Social posts rarely provide in-depth context about the linked content, making it harder for algorithms to assess relevance.

2. Temporary Visibility: Social content has a short lifespan, reducing its long-term SEO value.

3. Spam Risk: Platforms like X and Reddit are frequent targets for bot-driven link spam, leading Google to discount their authority.

Case Study: Reddit Links and SEO

Reddit, often cited as a potential source of “organic” backlinks, illustrates why social media links hold minimal SEO weight. While Reddit has a Domain Authority (DA) of 93, most user-generated links are nofollow7. Even if a post goes viral, Google’s crawlers assign little value to these links because:

• High Bounce Rates: Reddit users often click links but spend minimal time engaging with off-site content

• Community Bias: Subreddits like r/SEO emphasize that Reddit links drive referral traffic, not rankings

• Algorithmic Filtering: Google’s indexing tiers prioritize links from “high-quality” sources (e.g., .edu sites) over social platforms

Mythical SEO Benefits of Social Media

While social media backlinks lack direct SEO value, they contribute to broader ranking strategies:

Accelerated Indexing

Sharing content on social media helps Google discover and index pages faster: Only if that account is highly trusted and frequently crawled by Google – for example, a news page with a log of inbound links.

The post How do Social Media Links help SEO? appeared first on Primary Position SEO NYC.

Understanding the Importance of Conversion Tracking

Conversion tracking is at the heart of successful SEO and paid advertising strategies. It allows you to measure the effectiveness of your marketing efforts, understand user behavior, and optimize campaigns for better ROI. Whether your goal is to drive purchases, generate leads, or encourage newsletter sign-ups, tracking conversions ensures that your SEO and Google Ads investments are delivering measurable results.

Why Use Google Tag Manager?

Google Tag Manager (GTM) is a free tool that streamlines the process of managing marketing tags-small snippets of code that collect data on your website. Instead of manually adding and updating code on every page, you can deploy and manage all your tags from a single interface. This not only saves time but also reduces the risk of errors and makes troubleshooting far easier.

Setting Up Google Analytics Conversion Tracking with GTM

Google Analytics (GA4) is essential for tracking user interactions and conversions on your website. While GA4 automatically tracks some events, you’ll often want to track custom actions-like button clicks, form submissions, or downloads-that signal a valuable interaction.

Here’s a simplified workflow for setting up conversion tracking in GA4 with GTM:

• Create a GA4 Property: Set up your Google Analytics property and add the GA4 configuration tag to your website via GTM.

• Define Conversion Events: Decide which actions you want to track as conversions (e.g., form submissions, purchases).

• Create Triggers in GTM: Use GTM to create triggers for these actions. For example, set up a trigger that fires when a user clicks a specific button.

• Configure Tags: In GTM, create a new tag for each conversion event. Choose “Google Analytics: GA4 Event” as the tag type, select your GA4 configuration, and define the event name.

• Attach Triggers: Link each tag to the appropriate trigger.

• Test Your Setup: Use GTM’s Preview Mode to ensure your tags are firing correctly when the desired action occurs.

• Mark as Conversion in GA4: In your GA4 interface, mark the relevant events as conversions so they’re tracked in your reports.

This setup allows you to measure the full impact of your SEO efforts, from organic search visits to completed conversions, giving you a clear picture of what’s working and what needs improvement.

Google Ads Conversion Tracking with Tag Manager

For businesses running paid campaigns, Google Ads conversion tracking is crucial. It measures actions taken after users interact with your ads, such as purchases or sign-ups, and attributes them back to your campaigns.

The process for setting up Google Ads conversion tracking with GTM is straightforward:

• Create a Conversion Action in Google Ads: In your Google Ads account, define the conversion you want to track (e.g., website purchase, lead form submission).

• Get Your Conversion ID and Label: After creating the conversion action, Google Ads will provide a unique Conversion ID and Conversion Label.

• Set Up a Conversion Tag in GTM: In your GTM container, create a new tag. Select “Google Ads Conversion Tracking” as the tag type and enter your Conversion ID and Label.

• Add a Trigger: Attach a trigger that matches the action you want to track, such as a purchase confirmation page view or a form submission event.

• Add a Conversion Linker Tag: To ensure proper attribution, add a Conversion Linker tag in GTM, set to fire on all pages.

• Test and Publish: Use GTM’s Preview Mode and Google Tag Assistant to verify that your tags are firing correctly. Once confirmed, publish your changes.

Best Practices for Accurate Conversion Tracking

• Avoid Duplicate Tracking: Ensure you’re not tracking the same conversion twice by carefully managing your tags and triggers. Use unique transaction IDs for e-commerce conversions.

• Align Google Analytics and Google Ads: While you can import Analytics conversions into Google Ads, it’s often more reliable to track Google Ads conversions directly with the Google Ads tag in GTM. This avoids discrepancies and ensures more accurate reporting.

• Monitor and Optimize: Regularly review your conversion data in both GA4 and Google Ads. Use the insights to refine your SEO and ad strategies, adjust bidding, and allocate budget to the highest-performing campaigns.

• Use Enhanced Conversions: For even more accurate data, consider implementing enhanced conversions, which securely send hashed customer data to Google Ads for improved attribution.

Conclusion

Properly setting up SEO conversion tracking with Google Analytics and Google Ads using Tag Manager empowers you to make data-driven decisions. You’ll gain a deeper understanding of the customer journey, optimize your marketing spend, and ultimately drive more value from your SEO and paid advertising efforts. Once your tracking is in place, you can confidently scale your campaigns, knowing you have the insights needed to maximize your ROI.

The post SEO Conversion Tracking with Google Analytics And Google Tag Manager appeared first on Primary Position SEO NYC.

In the ever-evolving digital landscape, being a top SEO agency in the US requires more than just technical know-how and a roster of clients. It demands relentless innovation, deep market understanding, and a commitment to results that transcend industry buzzwords. At Primary Position, our journey from the heart of New York City to the sun-soaked streets of West Palm Beach is a testament to our vision: to put our clients in the “Primary Position” for growth, visibility, and digital dominance.

This comprehensive blog post explores what it means to be a leading SEO agency in the United States, with a special focus on the transformative power of LLM and AI SEO, the unique demands of the NYC and West Palm Beach markets, the intricacies of cybersecurity and SaaS SEO, and the unparalleled advantage of working with NYC’s top SEO expert.

The US SEO Landscape: Where Innovation Meets Opportunity

The United States is a digital powerhouse, home to the world’s most dynamic, competitive, and diverse online markets. From Silicon Alley in New York to the innovation hubs of Florida, American businesses are constantly vying for top search visibility. In this environment, a one-size-fits-all approach to SEO simply doesn’t cut it. Success requires tailored strategies, sector expertise, and a relentless commitment to staying ahead of search engine trends.

At Primary Position, our roots in New York City and our expansion into West Palm Beach reflect our belief in the power of local expertise combined with global reach. Our team brings over 20 years of experience in SEO, SEM, and digital technologies, working with both major brands and ambitious startups to deliver measurable results.

LLM and AI SEO: The Future is Now

The rise of Large Language Models (LLMs) and AI-driven search has fundamentally changed the SEO game. No longer is it enough to optimize for keywords alone; today’s top agencies must understand how AI interprets, ranks, and delivers content to users.

Why LLM and AI SEO Matter

Modern search engines, powered by AI and LLMs, are more sophisticated than ever. They understand context, intent, and semantics, delivering results that are hyper-relevant and personalized. At Primary Position, we leverage AI-driven tools and LLM insights to:

• Predict Search Trends: By analyzing massive datasets, we anticipate what users will search for next, giving our clients a critical head start.

• Optimize for AI Overviews: With AI-generated summaries and answer boxes becoming standard in search results, we ensure our clients’ content is structured for maximum visibility in these coveted spots.

• Enhance Content Quality: Our approach goes beyond keyword density. We craft content that resonates with both human readers and AI algorithms, ensuring long-term rankings and engagement.

• Measure AI-Driven Traffic: Using advanced analytics, we track how AI and LLM-powered search engines drive traffic and conversions, allowing for continuous optimization.

The result? Our clients don’t just keep up with algorithm changes-they set the pace.

NYC: The Epicenter of SEO Excellence

New York City is more than just a location; it’s a mindset. In the city that never sleeps, competition is fierce and only the most innovative agencies thrive. Primary Position’s headquarters in NYC isn’t just a point on a map-it’s a strategic advantage.

What Sets NYC SEO Apart

• Diverse Market Expertise: From finance and media to tech and fashion, NYC’s business landscape is unmatched in its diversity. Our team has delivered results across these sectors, adapting strategies to each industry’s unique demands.

• Hyper-Local and Global Reach: We excel at capturing local search intent (“best digital agency in Manhattan”) while also positioning clients for national and international growth.

• Top Talent: NYC is home to some of the world’s leading SEO minds. At Primary Position, our leadership includes recognized experts who have shaped the industry, bringing a level of insight and innovation that sets us apart.

Our reputation as a top New York SEO company is built on a foundation of transparency, ownership, and daily commitment to client success. We don’t treat clients like numbers-we become an extension of their team, working side by side to achieve ambitious goals.

West Palm Beach: Local SEO with a Global Perspective

As we expand into West Palm Beach, we bring our NYC-honed expertise to a vibrant, fast-growing market. The needs of businesses in South Florida are unique, demanding a blend of local know-how and cutting-edge SEO tactics.

Why West Palm Beach Businesses Choose Primary Position

• Local SEO Mastery: We optimize for location-based searches, ensuring our clients are visible to customers right in their backyard.

• Full-Service Approach: From keyword research and on-page optimization to content marketing and technical SEO, we cover every aspect of digital visibility.

• Reputation Management: Building on our success in NYC, we offer robust online reputation management services, helping West Palm Beach businesses build trust and authority.

• Industry Versatility: Whether it’s luxury real estate, hospitality, or tech startups, our strategies are tailored to the unique dynamics of the West Palm Beach market.

Our West Palm Beach office is more than just an outpost-it’s a hub for innovation, collaboration, and client success.

Cybersecurity SEO: Building Trust in a High-Stakes Industry

The cybersecurity sector is one of the fastest-growing and most competitive in the US. With businesses and consumers increasingly concerned about digital threats, the demand for trusted cybersecurity solutions has never been higher. But trust isn’t built overnight-it’s earned through visibility, authority, and consistent delivery of value.

The Primary Position Approach to Cybersecurity SEO

• Topical Authority: We create content clusters around key cybersecurity topics-network security, data breaches, compliance, and more-positioning our clients as go-to resources for industry insights.

• Technical SEO Excellence: Cybersecurity websites must be fast, secure, and reliable. We implement best-in-class technical SEO practices, from HTTPS and site speed optimization to structured data and mobile usability.

• Keyword Precision: Our team conducts deep keyword research to target high-intent queries, connecting cybersecurity providers with businesses actively seeking solutions.

• Reputation and Trust: Through expert content, thought leadership, and strategic link building, we help cybersecurity firms establish credibility and attract qualified leads.

In a sector where reputation is everything, our SEO strategies ensure that our clients are not just visible-they’re trusted.

SaaS SEO: Winning in the World’s Most Competitive Market

The US SaaS (Software-as-a-Service) sector is a battleground for digital visibility. With thousands of startups and established players fighting for attention, only the most strategic SEO approaches deliver sustainable growth.

How We Drive SaaS Success

• US-Focused Keyword Research: We identify the search terms that matter most to American SaaS buyers, from broad solution queries to niche feature searches.

• Content Mapping: Our strategies cover every stage of the buyer journey, from awareness (“What is SaaS?”) to decision (“best SaaS CRM for startups in NYC”).

• Authority Building: Through case studies, technical guides, and thought leadership, we position SaaS brands alongside the biggest names in the industry.

• Conversion Optimization: Traffic is only valuable if it converts. We optimize landing pages, calls to action, and user flows to maximize demo requests, sign-ups, and sales.

Our track record includes work with SaaS companies that have gone on to major acquisitions, demonstrating the real-world impact of our SEO expertise.

SEO Myth Busting

At the core of our SEO outreach and public services division is our 100% ride-or-die commitment to SEO mythbusting on X, Linkedin and Twitter. Killing silly SEO myths and misconceptions is at the heart of our public comms strategy, supporting small to large businesses by avoiding malinvestment in the wrong SEO.

Our guides to help individuals and organizations include:

• What Questions to ask your SEO Provider
• Who are the Top SEO experts to follow in 2025?
• SEO Advice for Solopreneurs
• How to hire the best SEO agency/provider Guide
• Examples of SEO KPIs and Monthly Reports

The NYC SEO Expert Advantage

What truly sets Primary Position apart is our leadership. Having the top SEO expert from NYC at the helm means our clients benefit from:

• Technical Mastery: From advanced schema markup to AI-driven semantic search, our expertise covers the full spectrum of modern SEO.

• Strategic Vision: We blend data analytics, creative strategy, and industry insights to deliver campaigns that drive real business outcomes.

• Adaptability: In a city that never sleeps, we’re always testing, learning, and evolving-ensuring our clients stay ahead of the curve.

Our founder’s experience with major brands and high-growth startups, combined with a relentless focus on results, ensures that every client engagement is a partnership for success.

Why Primary Position is the Top Choice for US Businesses

Choosing the right SEO agency is one of the most important decisions a business can make. At Primary Position, we don’t just offer services-we deliver outcomes. Here’s what makes us the agency of choice for ambitious US companies:

• Proven Track Record: Decades of experience, industry-leading results, and a portfolio that spans major brands and disruptive startups.

• Personalized Service: We don’t outsource. We don’t treat clients like numbers. Every strategy is tailored, every client is a priority.

• Cutting-Edge Technology: From LLM and AI SEO to advanced analytics and conversion tracking, we use the latest tools to drive measurable growth.

• Local and National Reach: With offices in NYC and West Palm Beach, we combine local expertise with national impact.

• Sector Specialization: Deep experience in cybersecurity, SaaS, e-commerce, and more.

• Expert Leadership: Led by one of NYC’s top SEO minds, our team brings vision, expertise, and a relentless commitment to client success.

Conclusion: Setting the Standard for SEO Excellence

In the US market, where digital competition is fierce and the stakes are high, only the best SEO agencies rise to the top. At Primary Position, we set the standard-not just by keeping up with trends, but by setting them. Whether you’re a startup in West Palm Beach, a SaaS disruptor in Silicon Alley, or a cybersecurity leader seeking authority, our team has the expertise, technology, and passion to put you in the primary position for growth.

Ready to dominate your market? Partner with the agency that leads, innovates, and delivers. Welcome to Primary Position-where your success is our mission.

The post Dominating the US Market as a Top SEO Agency: The Primary Position Approach appeared first on Primary Position SEO NYC.

The cannabis industry is booming, but its digital marketing landscape is unlike any other. With strict advertising restrictions on major platforms, cannabis brands can’t rely on paid ads to drive growth. Instead, organic search and strategic link building have become the backbone of successful cannabis marketing. If you’re ready to grow your dispensary, CBD brand, or cannabis e-commerce store, here’s how to master link building and off-page SEO-without getting lost in the weeds.

Building a Winning Link Strategy: The Essentials

Define Your Strategy and Audience

Before you start sending outreach emails or pitching guest posts, get clear on your goals. Are you launching a new CBD product? Growing a local dispensary’s reputation? Each objective demands a tailored approach. Know your audience, their pain points, and where they spend time online. This clarity will guide your outreach and ensure your links land where they matter most.

Focus on Relevance and Authority

Not all backlinks are created equal. In the cannabis space, quality trumps quantity every time. Seek out partnerships with:

• Cannabis industry blogs and news portals

• CBD and wellness lifestyle sites

• Health and alternative medicine publications

• Local business directories (for dispensaries)

A single link from a respected cannabis news site is worth more than dozens from unrelated or low-authority pages. Aim for placements where your brand fits naturally and adds value to the conversation.

Outreach: The Art of Building Relationships

Effective link building is about people, not just algorithms. Outreach-contacting site owners, bloggers, and journalists-is your main tool. Personalize your messages. Show that you understand their audience and explain why your content or product is relevant. The more aligned your pitch is with their mission, the higher your chances of earning a coveted backlink.

Leverage Guest Posting and Thought Leadership

Guest posting remains a powerful tactic, especially in regulated industries like cannabis. By contributing insightful articles to established publications, you not only secure backlinks but also position your brand as an industry leader. Focus on educational, newsworthy, or trend-driven topics that resonate with your target audience.

Maximize Existing Opportunities

Don’t overlook the power of your current network and content. Audit your existing backlinks-are there broken links pointing to your site? Reach out to webmasters to fix them. Do you have partnerships or satisfied customers? Ask for testimonials or case studies with a link back to your site. Even updating old content on authoritative sites can create new linking opportunities.

Diversify Your Content Formats

While articles are the backbone of link building, consider branching out. Videos, infographics, podcasts, and educational resources are highly shareable and can attract links from a wider array of sources. In the cannabis niche, visual guides (like how-to’s or strain comparisons) and industry reports are especially popular.

Avoiding Pitfalls: Stay White-Hat and Compliant

The cannabis industry is under extra scrutiny, so it’s critical to avoid risky tactics. Don’t buy links or participate in shady link exchanges-these “black hat” strategies can get your site penalized or even deindexed by Google. Instead, focus on organic, relationship-driven link building that aligns with both SEO best practices and industry regulations.

Always ensure your outreach and content comply with local laws and advertising guidelines. For example, never promote cannabis products to minors or make unsubstantiated health claims. Staying compliant not only protects your brand but also builds trust with your audience.

Tracking Success and Iterating

Link building is a marathon, not a sprint. Use SEO tools to monitor your backlink profile, track keyword rankings, and measure organic traffic growth. Analyze which partnerships and content types drive the best results, and double down on what works. The cannabis market is evolving fast-your strategy should too.

Final Thoughts: Growing Organically in a Regulated World

In an industry where paid ads are mostly off-limits, mastering link building and off-page SEO is your ticket to sustainable growth. By focusing on relevance, authority, and authentic relationships, cannabis brands can dominate search results and build lasting visibility. Stay strategic, stay compliant, and watch your organic traffic-and your business-flourish.

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