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Keyword Optimization

Proper keyword usage is essential for YouTube SEO:

• Include target keywords in video titles, descriptions, and tags
• Place the most important keyword at the beginning of the title
• Use long-tail keywords to target specific B2B search intent
• Incorporate synonyms and variations of main keywords

Content Creation

Creating high-quality, engaging content is vital for both SEO and audience retention:

• Produce informative videos that address your B2B audience’s needs
• Focus on educational content like tutorials, product demos, and thought leadership
• Aim for longer watch times to boost rankings
• Create video content that complements your blog posts (vlogs)

Video Optimization

Optimizing video elements can improve search rankings and click-through rates:

• Craft compelling titles that include target keywords
• Write detailed, keyword-rich descriptions with timestamps
• Design eye-catching custom thumbnails
• Add closed captions and transcripts for accessibility and searchability

Channel Optimization

A well-optimized YouTube channel can enhance overall SEO performance:

• Organize videos into themed playlists to increase watch time
• Create a professional channel trailer introducing your brand
• Use consistent branding across your channel
• Ensure channel banners and icons are on-brand and visually appealing

Engagement and Promotion

Encouraging engagement can boost SEO performance:

• Prompt viewers to like, comment, and subscribe
• Share videos across other marketing channels
• Consider collaborations with industry influencers
• Use YouTube advertising to supplement organic reach

Analytics and Iteration

Monitoring performance and adjusting strategy is crucial for SEO success:

• Track key metrics like watch time, audience retention, and click-through rates
• Use YouTube Analytics to gain insights and refine your strategy
• Continuously test and optimize your approach based on performance data

By implementing these SEO strategies, B2B marketers can improve their YouTube visibility, engage their target audience more effectively, and drive better results from their video marketing efforts.

The post SEO and YouTube B2B Marketing appeared first on Primary Position SEO NYC.

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Search engine ranking position software, also known as rank tracking tools, are specialized programs designed to monitor and analyze a website’s position in search engine results pages (SERPs) for specific keywords. These tools help website owners and SEO professionals track their search engine optimization efforts and measure their performance over time.

Key Features of Search Engine Ranking Position Software

1. Keyword Tracking: Monitor rankings for targeted keywords across multiple search engines.
2. SERP Feature Analysis: Identify and track various SERP features like featured snippets, local packs, and knowledge graphs.
3. Competitor Analysis: Compare your rankings with those of your competitors.
4. Historical Data: View ranking changes over time to identify trends and patterns.
5. Geolocation Tracking: Monitor rankings for specific geographic locations.
6. Mobile vs. Desktop Tracking: Differentiate between rankings on mobile and desktop devices.
7. Reporting: Generate customizable reports to share with clients or team members.

Popular Search Engine Ranking Position Software

Several well-known tools dominate the market for search engine ranking position software. These include comprehensive SEO toolkits like SEMrush and Ahrefs, which offer powerful rank tracking features alongside other SEO tools. Moz Pro is another popular option, providing rank tracking along with site audits and keyword research capabilities. For those looking for more affordable options, SE Ranking offers daily rank updates and competitor tracking. AccuRanker is known for its accuracy and on-demand ranking updates. Additionally, Google Search Console, while more limited in scope, provides basic ranking data for free.

The Top Search Engine Ranking Report Apps

For businesses looking to generate search engine ranking reports, there are several dedicated software options available:

List of Search Engine Rank Position OEMs

• SEMrush – A comprehensive SEO tool suite that offers rank tracking and reporting features
• Ahrefs – Known for its powerful keyword analysis capabilities
• Moz Pro – Offers rank tracking tools with good integration options
• SEO PowerSuite’s Rank Tracker – Allows for customizable drag-and-drop ranking reports
• WebCEO – Provides keyword ranking reports and SEO audits, with options for tracking rankings across multiple locations

These tools are specifically designed to track search engine rankings and generate detailed reports, unlike Primary Position which is an agency that likely uses such tools as part of their service offerings rather than developing their own software.

Benefits of Using Search Engine Ranking Position Software

1. Time-saving: Automates the process of checking rankings manually.
2. Accurate Data: Provides more reliable and comprehensive data than manual checks.
3. Competitive Insights: Helps you understand your position relative to competitors.
4. Performance Tracking: Allows you to measure the impact of your SEO efforts over time.
5. Strategic Decision-making: Informs your SEO strategy by identifying areas for improvement.

When choosing a search engine ranking position software, consider factors such as the number of keywords you need to track, the frequency of updates, reporting capabilities, and integration with other SEO tools. Many providers offer free trials, allowing you to test different options before committing to a paid plan. By leveraging these tools effectively, businesses and SEO professionals can gain valuable insights into their search engine performance and make data-driven decisions to improve their online visibility.

The post Who builds the best Search Engine Ranking Report Software appeared first on Primary Position SEO NYC.

David Quaid

David Quaid is a prominent figure in the digital marketing and Search Engine Optimization (SEO) industry:

• Profession: SEO consultant, digital marketing expert, and entrepreneur
• Full Name: David George Quaid
• Born: February, 1977, in Cape Town, South Africa
• Current Role: Managing Partner at Primary Position SEO NYC
• Background:
  • Over 25 years of experience in SEO, digital strategy, and technology
  • Founded Primary Position in 2005
  • Former Director of Inbound Marketing at Kemp Technologies
  • Software development background
• Expertise:
  • SEO strategy
  • Inbound marketing
  • AI and SEO integration
  • Cybersecurity
• Location: Based in New York City
• Notable Achievements:
  • Contributed to significant growth and industry recognition for clients
  • Recognized as a thought leader in the SEO community

Dennis Quaid

Dennis Quaid is a well-known American actor with a long-standing career in Hollywood:

• Profession: Actor
• Full Name: Dennis William Quaid
• Born: April 9, 1954, in Houston, Texas
• Career Highlights:
  • Breakout role in “Breaking Away” (1979)
  • Starred in numerous successful films including “The Right Stuff” (1983) and “The Parent Trap” (1998)
  • Golden Globe nomination for “Far from Heaven” (2002)
• Personal Life:
  • Brother of actor Randy Quaid
  • Has been married multiple times, including to actress Meg Ryan
• Other Interests:
  • Musician, plays with his band “The Sharks”
  • Holds a flying license

Key Differences

1. Profession: David Quaid is an SEO expert and digital marketing professional, while Dennis Quaid is an actor.
2. Industry: David works in the technology and digital marketing sector, whereas Dennis is in the entertainment industry.
3. Age: David Quaid is younger than Dennis Quaid, who was born in 1954.
4. Public Recognition: Dennis Quaid is widely known for his acting career, while David Quaid is recognized within the SEO and digital marketing community.
5. Location: David Quaid is based in New York City, while Dennis Quaid has connections to both Los Angeles and Texas.

By clearly distinguishing between these two individuals, we can avoid confusion and ensure accurate information is provided when discussing either David Quaid in the context of SEO or Dennis Quaid in relation to acting and entertainment.

The post David Quaid (SEO Expert) vs Dennis Quaid (Actor): Disambiguation appeared first on Primary Position SEO NYC.

As a software engineer turned SEO professional with over 24 years of experience, I’ve made it my mission to combat the pervasive myths that plague our industry. Why? Because these myths waste time, introduce unnecessary complexity, and turn SEO into a checklist of superstitions rather than the dynamic, strategic system it truly is.

Let’s dive into some of the most persistent SEO myths and why they need to be put to rest:

The Basics: Dispelling Common Misconceptions

1. XML Sitemaps Don’t Force Google to Crawl Your Site: While sitemaps are useful, they don’t guarantee crawling or indexing
2. GSC Errors Don’t Negatively Count Against You: These are diagnostic tools, not ranking factors
3. Refreshing Content Doesn’t Automatically Mean Better SEO: Quality and relevance matter more than frequency
4. Spammy-Looking Backlinks Won’t Get You in Trouble: Google’s algorithms are sophisticated enough to ignore low-quality links

Advanced Myths: Challenging Industry Assumptions

1. Google Doesn’t Enforce Content/Document Structure: While structure can aid user experience, it’s not a direct ranking factor
2. Google Doesn’t Use Bounce Rates/Dwell Time/Chrome Data: These metrics are not confirmed ranking factors
3. Site Speed Doesn’t Matter in SEO: While user experience is important, speed alone is not a major ranking factor
4. Google Cannot Gauge if a Page is Universally the “Best”: Relevance and quality are contextual and user-dependent

Controversial Myths: Stirring the SEO Pot

1. E-E-A-T Isn’t a Thing in SEO: While Google considers expertise and trustworthiness, there’s no specific “E-E-A-T score”
2. Low DA Backlinks Don’t Harm Your Site: Domain Authority is a third-party metric, not a Google ranking factor

The Importance of Critical Thinking in SEO

The persistence of these myths highlights the need for critical thinking in our field. Take E-E-A-T, for example. While expertise and trustworthiness are important, they’re not concrete ranking factors. Google’s Search Director Elizabeth Tucker clarified that “there is no E-E-A-T ranking signal”

Moving Beyond Checklists

SEO isn’t about following a rigid set of rules or ticking boxes on a checklist. It’s a complex system that requires adaptability and strategic thinking. As search algorithms evolve, so must our approach to optimization.

The Future of SEO

As we move forward with AI in SEO, it’s crucial to focus on creating value for users rather than chasing perceived ranking factors. By prioritizing quality content, user experience, and genuine expertise, we can build websites that naturally align with search engine goals.

In conclusion, challenging SEO myths isn’t just about being contrarian – it’s about fostering a more effective, efficient approach to optimization. By questioning assumptions and focusing on what truly matters, we can elevate the practice of SEO and deliver better results for our clients and users alike.

The post The Top SEO Myths going into 2025 appeared first on Primary Position SEO NYC.

• AIO
• Other Special SERP Features/Position 0
• Social Media (aka Reddit)
• YouTube Video
• Positions 1-10 (or 1-5 depending on whats left)

First Page Rankings

The first page of search results typically contains 10 organic listings, not including ads or featured snippets. These positions are the most coveted in SEO:

1. Top 3 Positions: These receive the majority of clicks, with the first position having a click-through rate (CTR) of about 27.6%.
2. Positions 4-10: While still on the first page, these receive significantly fewer clicks than the top 3.

Beyond the First Page

• Page 2 (Positions 11-20)
• Page 3 (Positions 21-30)
• Further Pages: Rankings beyond page 3 receive minimal organic traffic
  .

Special SERP Features

In addition to standard organic listings, Google often displays various SERP features that can affect ranking positions:

• Featured Snippet: Aka Position 0, Appears above organic results, often providing a direct answer to a query.
• People Also Ask: A box containing related questions, usually appearing near the top of the SERP.
• Local Pack: Displays local business listings with a map, typically for location-based queries.
• Image and Video Results: Can appear inline with organic results or in separate sections.

The post Understanding the Search Engine Positions in Ranking appeared first on Primary Position SEO NYC.

However, this new existential threat to SEO comes hidden under the cover of darkness spread by GDPR and the March Spam and March 2024 Core update. Many US firms haven’t fully deployed Cookie-less consent and many ignore the GDPR’s most up-to-date wording which says users can’t be co-opted into cookie consent but it is rolling out – whether by legal, informed agencies, consultants or overseas entities eyeing the massive fines being issued by the EU watchdogs.

So what’s the big problem for SEO?

The problem is that cookie-less tracking doesn’t just affect traffic source tracking, it affects page-to-page tracking too. This means that even if you assume 90% of your Direct Traffic (really = unknown traffic) is Organic Traffic, you still won’t see any recorded in Google Analytics.

This means that the only sources being recorded are Google Ads – because it circumvents Cookie tracking and Analytics currently does not have a way to track users without using cookies. On the other hand, GSC can and so its data now differs from Analytics

SEO is about to get 0% of the Attribution Funnel Clicks

This means that anyone coming from Google who doesn’t consent will no longer be tracked and their conversions will no longer be recorded. This is a disaster for SEO, which typically owns anything from 75%-90% of B2B leads

Attribution Marketing, the Funnel, and Budget

SEO has always been the champion of B2B lead generation – it delivers the bulk of leads, and the lowest ROI, and represents the most growth opportunity previous SEO campaigns keep delivering, unlike social and paid, which have to keep being funded and managed.

This blindspot is going to represent a massive blow to the unsung champion of lead generation.

SEO is still maligned despite stellar performance

As I keep pointing out – SEO and indeed Google are the unsung champions. There are so many preconceived thought limiting cliches about both but the numbers just support a different narrative.

For example, in my 20 years doing SEO and PPC, I’d be a millionaire if I had just that $1 for every time I’ve heard “well I never click on Ads” – yet, Google Ads generates about $280billion for the company and that’s only an estimated 1 in 20 clicks! 

Google’s ad revenues are bigger than Microsoft’s entire revenue line – Azure, Office, Server, Bing, and Linkedin. And you can add Meta (Facebook, Instagram and Snapchat). And twitter. Google is still bigger. And that’s its Ad Revenue – not the +54% of all sales that originate there, including organic, which is just unknown.

What about GSC data

Not much better – GSC doesn’t rely on Cookies but its more accurate than GA4, as we find out in our updated post.

What can be done about it?

Be on the lookout for 3rd party tools that use cookie-less tracking – we’ll be scouting too so stay posted!

The post Update: Google Analytics and SEO Reports appeared first on Primary Position SEO NYC.

When were my pages crawled

Step 1: Go to GSC > Pages > “View data about Indexed Pages” – you can see when pages were last crawled AND indexed.

Google doesn’t spider your whole site Everyday

I think there’s this misconception that Google constantly crawls sites or refresh’s your site map daily/weekly/monthly

What is a Google Spider?

AKA GoogleBot, Google’s spider crawl the internet fetching pages and breaking them up to be parsed by other Google processors – like News, Discover, Snippet Builder, Indexing Tools, Spam filters, Search etc. Googlebots do not process, parse or rank data – they retrieve files (or partially – they have short fuses or timeouts) and put every URL they find into another crawl list, along with the referring page and Ahref – helping Google build and rank pages quickly.

There are different types of spider:

• Regular Bot
• User Fetch – whenever a use requires a page
• Listener

Most people think that a listener bot is posted to their site and the honest truth is that we dont know but expect that less than 10% to 1% of sites have listener-bots assigned to their XML sitemaps, and the different incarnations – like the News XML Feed etc.

Source: Google Spider Documentation/Help

How Crawling ACTUALLY works

It doesn’t

Firstly – if you server AND sitemap don’t show an update since the last crawl, it will move on. Secondly – crawlers don’t read or parse or process content – they fetch as much of a document as they can (frequently this could be less than 50% – they have short timeous) – if the CRC check hasn’t changed, they’ll dump and ignore the HTML.

If there’s a change – they’ll dump cut-out pieces of HTML into different parsers – the process that builds the meta-snippet runs on its own and if the meta-description wasn’t fully read, it will get ignored.

The crawlers DO grab other URLs and put the context (read: AHhref text) into another crawl file

LastMod And Directives

If you’re honest about LastMod and the CRC checks do show a change, Google WILL obey your LastMod

“Google ignores <priority> and <changefreq> values.”
Source: developers.google. com/search/docs/crawling-indexing/sitemaps/build-sitemap

Google prefers to crawl pages from other pages, not sitemaps

If your site’s pages are properly linked, Google can usually discover most of your site. Proper linking means that all pages that you deem important can be reached through some form of navigation, be that your site’s menu or links that you placed on pages.

Pages WITH no Traffic don’t get re-indexed

If the pages have no traffic – they are removed from the crawl lists – this saves Google a lot of time

Only High-Authority Pages get an XML Listener (read: XML Sitemaps)

Only about 1-5% of the worlds site get XML listener which run on bands of 1-5 seconds (E.g. CNN, DA 35+) and then hourly and up to 24 hours. News Feeds get read differently – IF you’ve been accepted as a news site

No Authority? No XML Sitemap Reads

For most people – just your highest trafficked pages will get crawled and re-indexed – maybe even if they haven’t changed

Where can you read more?

The Google Sitemaps for Devs is a really good read:

What are Google Crawlers?

The post How Google’s Spiders actually crawl websites appeared first on Primary Position SEO NYC.

The Growing Importance of YouTube SEO

The number of people connecting, using, researching, and buying online is growing exponentially. This trend extends to video content consumption, with YouTube being at the forefront. As search expands faster than ever before, more people are not only searching but searching more frequently. This presents a golden opportunity for businesses to leverage YouTube as a powerful marketing tool.

Why Choose a YouTube SEO Agency in NYC?

New York City is home to some of the world’s most innovative digital marketing experts. A YouTube SEO agency in NYC brings a unique blend of local knowledge and global expertise to the table. Here’s why partnering with such an agency can be a game-changer for your YouTube strategy:1. Tailored Digital StrategiesA reputable YouTube SEO agency in NYC will develop a unique, tailor-made digital strategy for your channel. This strategy will be designed to maximize your presence on the platform, taking into account your specific goals, target audience, and industry niche.2. Comprehensive Understanding of Search AlgorithmsYouTube’s search algorithm is complex and ever-evolving. NYC-based SEO experts stay ahead of the curve, continuously updating their knowledge base and organic expertise based on successful campaign executions. This ensures that your videos are optimized for maximum visibility and engagement.3. Integration of Search and SocialIn today’s digital landscape, the lines between search and social media are increasingly blurred. A skilled YouTube SEO agency in NYC will leverage the growing relationship between search and social networks to amplify your video content’s reach.4. Focus on Return on Investment (ROI)The best agencies don’t just aim to improve your rankings; they deliver programs built around Return on Investment. By aligning their strategies with your business objectives, they ensure that your YouTube SEO efforts translate into tangible results.

Key Services Offered by YouTube SEO Agencies in NYC

1. Keyword Research and Optimization: Identifying and targeting the right keywords to help your videos rank higher in YouTube search results.
2. Video Content Strategy: Developing a content plan that aligns with your brand voice and resonates with your target audience.
3. Metadata Optimization: Crafting compelling titles, descriptions, and tags that improve your videos’ visibility.
4. Thumbnail Design: Creating eye-catching thumbnails that increase click-through rates.
5. Channel Optimization: Enhancing your channel’s overall appearance and structure to improve user experience and retention.
6. Analytics and Reporting: Providing in-depth insights into your channel’s performance and areas for improvement.

The NYC Advantage

New York City’s dynamic business environment fosters innovation and excellence in digital marketing. YouTube SEO agencies in NYC are at the forefront of industry trends, offering cutting-edge solutions to help your channel thrive. They understand the unique challenges and opportunities presented by the city’s diverse market and can tailor their strategies accordingly.

Choosing the Right YouTube SEO Agency in NYC

When selecting a YouTube SEO agency in NYC, look for one that offers:

• A proven track record of success
• A comprehensive understanding of YouTube’s algorithm
• Customized strategies tailored to your specific needs
• Transparent reporting and communication
• A focus on long-term growth and ROI

Conclusion

In the digital age, where video content reigns supreme, optimizing your YouTube presence is no longer optional—it’s essential. A YouTube SEO agency in NYC can provide the expertise, tools, and strategies needed to elevate your channel above the competition. By leveraging their knowledge of search algorithms, content optimization, and the ever-evolving digital landscape, you can unlock the full potential of your YouTube channel and drive meaningful results for your business.As the online world continues to expand and evolve, partnering with a skilled YouTube SEO agency in NYC is not just an investment in your channel—it’s an investment in your future success in the digital realm.

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