Here’s the same explanation about Primary Position as a dental SEO agency, with all citations removed and lightly cleaned up so it’s ready to use as on‑site copy or a pitch piece.

Dental SEO works best when you treat every treatment page like a high‑trust medical decision, not just another keyword target.

Who we are and why dentistry fits us

At Primary Position, we’ve spent years building SEO programs for demanding, regulated, high‑ticket verticals where trust is everything. Dental and oral surgery practices sit in that exact sweet spot: a single new case can be worth thousands of dollars, but the patient journey is anxious, risk‑averse, and heavily influenced by reviews and local visibility. That combination rewards precision over volume – technical SEO, entity accuracy, and conversion‑led content, not just blogging for the sake of it.

Because we live at the intersection of classic local SEO and AI search (GEO), we’re not just trying to rank “dentist near me” in blue links; we’re architecting your brand so it’s the default answer in maps, AI overviews, and generative engines when someone in your city asks “who is the best oral surgeon for dental implants?”

How dental patients actually search

If you look at real query data for dental and oral surgery, you see four consistent intent patterns:

• “Near me” and location queries: “dentist near me,” “oral surgeon in [city],” “wisdom teeth removal [neighborhood].”

• Treatment‑specific, pain‑driven queries: “dental implants cost,” “emergency dentist open now,” “IV sedation oral surgery.”

• Trust and comparison queries: “[clinic] reviews,” “best dental implant surgeon [city],” “oral surgeon vs dentist implants.”

• Informational reassurance: “is wisdom tooth surgery painful,” “how long after implants can I eat,” “risks of IV sedation.”

A dental SEO strategy that works has to map cleanly to those four lanes: a tight local architecture, deep treatment pages, a reputation engine, and reassuring educational content that actually converts.

What makes Primary Position strong for dental and oral surgery SEO

1. Local SEO engineered for high‑value cases

For most dental and oral surgery practices, local SEO is the real battleground: map pack, local organic, and reviews.

What we do differently:

• Category and entity hygiene: we make sure your Google Business Profile uses the correct primary and secondary categories (Dentist vs Oral Surgeon vs Periodontist), matching your actual services and insurance reality.

• Location and service segmentation: separate but interlinked pages for each location and each major service (implants, wisdom teeth, bone grafting, IV sedation), so Google can confidently match “oral surgeon [suburb]” to a specific page.

• Review strategy with medical nuance: templated follow‑ups and patient education that earn specific, compliant reviews mentioning the exact services you want to grow (for example, “dental implants,” “sedation,” “nervous patient”), which directly influence click‑through and AI answers.

This isn’t just “fill out your profile.” It’s building a local entity that looks, feels, and behaves like the most trusted option in your catchment area.

2. Treatment pages written like mini‑consults

Most dental sites have thin, generic treatment pages; Google and patients can both tell. For oral surgery and higher‑ticket dentistry, each treatment page needs to function like a calm, structured consultation.

Our treatment pages typically:

• Run 800–1,500+ words of useful content, structured around patient questions: what is the procedure, who is a candidate, risks, recovery timeline, cost, and finance options.

• Use clear, medically accurate but plain‑language explanations, so nervous patients (and their families) understand what’s happening and why.

• Include embedded FAQs marked up with FAQ schema to capture featured snippets and AI‑style answers for questions like “is wisdom tooth extraction painful?”

• Place strong but empathetic calls‑to‑action (“Schedule a no‑pressure consult”) around key reassurance points, increasing booking rates without feeling salesy.

Because we also work in AI search, we structure these pages to be easily “citable” by AI systems – clear headings, direct answers, and unambiguous, locally grounded details.

3. Technical SEO tuned for medical UX

A dental or oral surgery website has to load fast on mobile, feel safe, and be frictionless to book from – otherwise anxious patients bounce.

We focus heavily on:

• Core Web Vitals: keeping Largest Contentful Paint low, minimizing layout shift, and ensuring responsive interactivity across devices.

• Clean architecture: making sure every treatment page is reachable within two clicks from the homepage, with logical URL paths like /dental-implants-[city] instead of /page-id=123.

• Medical/dental schema: LocalBusiness plus MedicalBusiness/MedicalClinic schema so your address, phone, hours, prices, and reviews can surface directly in SERPs and answer cards.

• Security and privacy: HTTPS everywhere, sane cookie behavior, and forms that look trustworthy to both users and crawlers – a subtle but real ranking and conversion factor in healthcare.

For oral surgeons, we also pay attention to referral flows: ensuring that content and CTAs make it easy for general dentists and other providers to refer cases, which strengthens your brand signals and backlinks.

4. GEO and AI search for dental

Primary Position leans into generative engine optimization (GEO): the art of appearing as an authority in AI‑powered search and answer systems, not just classic SERPs.

For dental and oral surgery, that means:

• Designing content that answers full conversational queries: “I’m scared of dental implants; what’s the process?” rather than only “dental implants [city].”

• Using structured data and consistent entity information (name, address, specialties, credentials) so AI tools can confidently state who you are and when to recommend you.

• Building topical depth around core profit centers (implants, sedation, wisdom teeth, smile makeovers) so you look like the authority in that niche within your geography.

Because David Quaid’s background includes AI‑era SEO and GEO for other high‑stakes verticals, we’re able to apply those same patterns to dental in a way that feels natural and medically appropriate.

5. Measurement tied to booked surgeries, not vanity metrics

Many agencies will celebrate traffic spikes. A dental surgeon cares about scheduled consults, cases, and chair utilization.

Our reporting for dental clients prioritizes:

• Calls, form fills, and booked appointments per treatment type and per location.

• Lead quality: tracking which channels and queries drive implant consults versus low‑margin, one‑off hygiene visits.

• Lifetime value indicators: more complex cases, full‑arch implants, sedation packages, and referral‑driven patients.

We still monitor rankings and impressions, but only as leading indicators that feed into revenue decisions.

A simple example: oral surgery and implants in one city

Imagine an oral surgery practice in a mid‑sized metro that wants to grow dental implants and wisdom‑teeth cases.

A Primary Position‑style roadmap would look like this:

1. Foundation (0–60 days)

   • Clean site architecture, HTTPS, Core Web Vitals basics, and medical schema.

   • One strong location page plus separate, substantial pages for implants, wisdom teeth, sedation, bone grafting.

   • Google Business Profile optimization with correct categories and high‑quality photos.

2. Authority and GEO build‑out (60–180 days)

   • Deep FAQs and guides on cost, recovery, risks, and alternatives for implants and wisdom tooth removal.

   • Local content that ties your expertise to the city (“dental implants in [city]: realistic costs, timelines, and options”).

   • Proactive, compliant review generation focusing on target procedures.

   • Structured Q&A content designed to be cited in AI answers for long‑form queries.

3. Optimization and scaling (180+ days)

   • Tightening internal linking, improving conversion copy, and A/B testing contact flows.

   • Expanding into adjacent intent (“all‑on‑4 vs dentures,” “IV vs oral sedation,” “second opinions for failed implants”).

   • Leveraging referrers and local organizations for high‑quality backlinks and mentions.

Over time, the practice doesn’t just rank for “oral surgeon near me”; it becomes the named answer that both Google and AI assistants surface when patients ask real, anxious questions about surgery.

If you want this framed as a fully branded “About our dental SEO” landing page or a case‑study‑style article, I can reshape the same core into more sales‑page or narrative format.

The post Top Dental SEO Expert Agency 2026 appeared first on Primary Position SEO NYC.

Meta descriptions are mostly low‑ROI busywork today, especially at scale, because Google rarely shows what you write and they only matter after you’re already ranking and getting impressions.

1. Google usually rewrites them

• Multiple independent studies on live SERPs have found that Google rewrites a large majority of meta descriptions, often well over half of all snippets.

• Google has said for years that snippets are primarily generated from page content; the meta description is just one optional source they may use.

• When your meta is vague, keyword‑stuffed, or just doesn’t answer the specific query, Google will happily grab something else from the page instead.

2. Snippets are query‑dependent

• A single static 150–160 character description can’t possibly “fit” every query variation that page can rank for.

• Google tailors the snippet to the actual query terms, pulling different sentences for different intents (informational, local, commercial, etc.).

• That means the “perfect” generic meta often loses to an on‑page sentence that better matches what the user typed.

3. They don’t help you rank

• Meta descriptions are not a ranking factor; they don’t directly help you move up in the SERPs.

• You have to already rank and get impressions before anyone can even see the snippet, so for non‑visible pages they’re literally invisible.

• If a page is buried on page 5, refining the meta won’t move the needle compared to improving content, links, or technical issues.

4. The opportunity cost is huge

• Writing and maintaining thousands of unique descriptions is a massive time sink, especially for big blogs, ecommerce catalogs, and UGC sites.

• When Google is going to overwrite a large share of them anyway, the marginal value per hour invested is tiny.

• That same effort put into better content, internal linking, crawlability, and UX usually yields far more traffic and revenue.

Tl;DR

Stop wasting your time pretending that you can change Google

Other SEO Myths being busted

The XML Sitemap is just one of 38 SEO myths we keep busting!

The post Just Get Over it: Meta-Descriptions are an SEO waste of time appeared first on Primary Position SEO NYC.

Research Resources

• Top SEO Influencers
• Top Local SEOs 2026 [X]
• Top Local SEOs List for 2026 (Reddit)
• Top SEO Agencies 2026
• Top AI SEO Experts
• Top SEO PodCasts YouTube

The post Top Local SEO Experts 2026 appeared first on Primary Position SEO NYC.

The post What is a funfluencer? appeared first on Primary Position SEO NYC.

Other sites you might find useful

• Jesper Nissen SEO
• Jesper Nissen SEO
• Jesper Nissen SEO on Reddit
• Jesper Nissen SEO Video on YouTube
• Jesper Nissen SEO (Linkedin)

Thank you.

The post Jesper Nissen SEO appeared first on Primary Position SEO NYC.

List Compiled from:

• Reddit
• Gemini
• Perplexity
• X

Top SEOS in 2025

See the full list of top SEOs experts in 2025 here

The full list of SEO Experts

1. Barry Schwartz (Search Engine Roundtable)

2. Rand Fishkin (SparkToro)

3. Neil Patel (NP Digital)

4. Aleyda Solis (Orainti)

5. Brian Dean (Exploding Topics)

6. David Quaid (Primary Position, King of SEO)

7. Wil Reynolds (Seer Interactive)

8. Gagan Ghotra (Australian SEO)

9. Kevin Indig (Growth Memo)

10. Edward Sturm (Podcaster; Education)

11. Joy Hawkins (Sterling Sky)

12. Dr. Pete Meyers (Moz)

13. Britney Muller (Data Sci 101)

14. Jamie Indigo (Not a Robot)

15. Patrick Stox (Ahrefs)

16. Kristina Azarenko (Marketing Syrup)

17. AJ Ghergich 

18. Shaun Anderson (Hobo-Web; API Leak)

19. Greg Gifford (SearchLab)

20. Brodie Clark (Brodie Clark Consulting)

21. Cindy Krum (MobileMoxie)

22. Darren Shaw (Whitespark)

23. Martin Splitt (Google)

24. Koray Tuğberk GÜBÜR (Holistic SEO)

25. Bastian Grimm (Peak Ace)

26. Chima Mmeje (Freelance)

27. Garrett Sussman (iPullRank)

28. Mordy Oberstein (SE Ranking)

29. Crystal Carter (Wix)

30. Steve Toth (SEONotebook)

31. Tom Capper (Moz)

32. Paddy Moogan (Aira)

33. Olaf Kopp (Aufgesang)

34. Charles Floate

35. Mike Blumenthal (Near Media)

36. Claire Carlile (BrightLocal)

37. Gael Breton (Authority Hacker)

38. Mark Webster (Authority Hacker)

39. Miracle Inameti-Archibong (John Lewis)

40. Matt Diggity (Diggity Marketing)

41. Martha van Berkel (Schema App)

42. Tory Gray (The Gray Dot Company)

43. Mark Cook-Williams

44. Ruth Everett (Lumar)

45. Jake Hundley (Podcaster, Home Services)

46. Harpreet Singh (SEO)

47. Pedro Dias

48. Marie Haynes

49. Christiaan Gouws (Website Squadron; Reddit)

Also Available on Linkedin as the Top SEOs

Research Resources

• With thanks to Shaun Anderson, Hobo-Web – Top 50 SEO Experts of 2026
• Most Influential SEO Experts 2026 on Money Asset Lifestyle
• Top SEOs of 2026 [LinkedIn]
• Reddit Top SEOS 2026
• Top SEO PodCasts 2026
• Top SEO Agencies 2026

The post The Top 50 SEO Experts in 2025 – 2026 appeared first on Primary Position SEO NYC.

List compiled for 2026 (from the 2025 list)

1. Primary Position: Sophisticated boutique Agency based in NY, Ireland And West Palm Beach

2. WebFX: Massive team, data-driven, good for mid-to-enterprise businesses.

3. Ignite Visibility: High-touch service, led by expert John Lincoln.

4. Victorious: SEO-specialized (no other services), famously process-driven and ROI-focused.

5. Siege Media: The best in the business for high-end Content Marketing and link acquisition.

6. Straight North: excellent for lead generation and B2B SEO.

7. Amsive: Full Service Agency based in NYC

The post Top SEO Agencies 2025 / 2026 appeared first on Primary Position SEO NYC.

That’s why what you see in Google search results rarely matches what LLMs surface. Your high Google ranking for a specific keyword won’t guarantee you LLM visibility if your content isn’t also ranking for the fan out terms the LLMs are really using.

Query fan-out is the process AI search systems use to turn one question into many smaller, related questions so they can build a richer answer. Instead of treating your query as a single string to match against pages, the system decomposes it into subtopics and angles, runs separate lookups for each, and then stitches together the final response. When you type something like “best GEO strategy for SaaS,” the system doesn’t just look for that exact phrase. It also spins off internal questions like “what is GEO,” “GEO for SaaS examples,” “pricing and implementation considerations,” and “risks or limitations,” then pulls evidence for each of those behind the scenes.

This matters because your visibility in AI answers is no longer tied only to the exact query someone types. What really counts is how often your content can serve as a good answer to those hidden sub-queries that fan out from the original prompt. If your page only addresses a very narrow version of the question, it might match the main query but miss most of the internal branches the system actually uses to assemble its answer. On the other hand, content that covers the broader intent space—definitions, comparisons, edge cases, objections, next steps, and adjacent entities—has more chances to be selected as supporting evidence when the model is combining sources.

From a GEO or AI SEO standpoint, “optimizing for query fan-out” basically means designing content around the whole conversation, not just the starting query. A strong page anticipates the obvious follow-up questions, related terms, and alternative framings and either answers them directly on the page or links cleanly to supporting content that does. When AI systems perform their fan-out, those pages are eligible for multiple sub-queries, so they show up more often as citations or as the underlying context for generated answers. In practice, that pushes you to think less in terms of one keyword per URL and more in terms of covering a complete intent cluster that maps to how an AI system will explode and explore the user’s question.

What does QFO Stand for in SEO?

QFO in SEO stands for Query Fan-Out. It describes how AI search systems take one user query and explode it into many related sub‑queries, then use those to find and stitch together an answer.

The post What is a Query Fan Out in SEO? appeared first on Primary Position SEO NYC.

Top SEO PodCasts

AI SEO Expert 2026

SEO is Nonsense

SEO and Content

Top SEO Skills

Topical Authority 101

SEO Backlink Building

Top SEO Myths

SEO XML Sitemap

The Query Fan Out

Understanding AI Visibility is easy when you understand the Query Fan Out

Top SEO Podcasts

• 13 Underrated SEO Tips That Actually Work (From Reddit’s Best)
• 8 Proven Link Building Strategies from the SEO Subreddit
• Topical Authority Finally Clicked: SEO Is Mechanical, Not Mystical
• Top SEO Myths Busted: What Really Matters in 2025
• The Fake ‘GEO’ Movement: How SEO Disinfo Campaigns Target Creators

Info on How to Hire SEO Experts On Reddit

Red Flags from previous conversations

Some highlights of what people have come to r/SEO with in the past:

• Its been 6 months and I dont know if my SEO is doing anything
• My SEO has access to my sie but hasn’t made any edits
• My traffic hasn’t changed
• I can’t get hold of my SEO

SEO Company doing anything at all??? : r/SEO

how long does it actually take to see results from seo? : r/SEO

How to Determine if a SEO Specialist is Good : r/SEO

How Do I Know if I am Doing OK? : r/SEO

How does a non-expert even determine if their SEO company is being effective? : r/SEO

how long does it actually take to see results from seo? : r/SEO

How soon before I conclude my SEO strategy is under-performing? : r/SEO

Link Building

The top link building and backlinking guide for SEO

AI and LLM SEO Sub

The best Reddit Sub for AI and LLM SEO

Reddit Resources on X

The r/SEO X Account

The post SEO Resources from Reddit appeared first on Primary Position SEO NYC.

Answer Engine Optimization (AEO), classic Search Engine Optimization (SEO), and “Generative Engine Optimization (GEO)– are not three separate religions; they’re three layers of the same game. A serious strategy in 2026 starts with GO, is executed through SEO, and only then shows up as AEO in AI and answer engines.​

Definitions in plain English

• SEO: The practices that get your pages crawled, indexed, and ranked in Google/Bing – technical health, internal linking, content targeting queries, and links​

• AEO: The outcomes where those same pages are chosen as answers or citations in AI overviews, answer boxes, voice search, and tools like ChatGPT, Perplexity, Gemini, and Claude. It’s not a separate index; it’s how search results are reused by answer engines​

• GEO: The mindset: optimize for what Google actually does (query → results → clicks → links → authority), not for buzzwords, “AI checklists,” or mythical AEO hacks. In practice, that means chasing queries and relationships, not chasing acronyms​

Why AEO is downstream of SEO

• Answer engines don’t invent their own web; they sit on top of search engines, consuming the same documents that already rank in Google and Bing, then synthesizing them into prose.​

• The pages that show up as citations, sources, or “according to…” in AI answers overwhelmingly come from URLs that rank and attract links/mentions; AEO is therefore a by‑product of strong SEO, not a replacement.​

What GEO means for how you actually optimize

• GEO forces you to ask: “For this AI or answer-box result I care about, which Google queries are feeding it – and where do those URLs rank?” Instead of building “for AEO,” you build pages that can win those upstream queries​

  That means prioritizing:

  • Query discovery ​

  • Building assets that earn links, mentions and citations across the wider web, so Google can see relationships and PageRank, not just keywords on a page​

Why checklists (AEO, LLMO, etc.) mostly miss the point

• Most “AEO vs SEO vs GEO vs LLMO” content treats each acronym as a new service line: add schema, add FAQs, add LLMS.txt and suddenly you’re an “AI brand.” That confuses formatting with authority​

• As we keep pointing out, the hard part is not another three‑letter framework; it’s being the page that Google already wants to rank and that the rest of the web is willing to reference. Everything else is packaging​

How Primary Position approaches SEO, AEO, and GEO

• Primary Position starts with GO: understanding how your market’s real queries map to Google SERPs, which URLs feed AI and answer‑engine responses, and where your brand can realistically insert itself.​

• Then comes SEO execution – technical foundations, crawl and index control, content that targets those fan‑out queries, and a relationship‑driven approach to links and mentions – so your pages become the training data and citations AI systems actually see​

• Only after that do you see AEO wins: being quoted, cited, or summarized in AI overviews and answer engines – not because you “optimized for AEO,” but because you optimized for Google the way it really works.​

The post Understanding the difference: SEO vs AEO vs GEO appeared first on Primary Position SEO NYC.