AI SEO. GEO. Generative Engine Optimization. There’s a lot of noise right now, and a lot of it is coming from people selling you something. In this conversation, TJ Robertson and David Quaid break down what’s actually working to rank in AI search, why most GEO advice is misleading, and what SEO agencies should be doing right now. They cover query fan out, how LLMs actually retrieve and cite content, the minimum viable page strategy, multi-domain SEO, and why most technical SEO audits are just web maintenance. David Quaid is an SEO practitioner with 26 years of experience who’s worked with brands from startups to $2B valuations. TJ Robertson runs an SEO agency built from the ground up for the AI search era and creates daily SEO/GEO content on TikTok and YouTube. Topics discussed:
- Why the “prompt is not the query” and what query fan out means for your strategy
- How LLMs decide what to cite (fact density, page titles, URL slugs)
- The minimum viable page: ranking with a title and two lines of text
- Multi-domain strategies and why they’re a no-brainer for LLM visibility
- Why 90% of SEO agencies can’t explain what they’re doing for you
- Using AI tools like Claude Opus for content strategy at scale
- Why big brands are dangerously slow to track AI mentions
- The coming flood of AI-generated content and what happens to authority
