EEAT is not a factor, EEAT is not a part of ranking. Google doesn’t evaluate content.
EEAT was a guide developed for external consultants to review anonymized content as examples of machine spam detection. In other words – trying to objectively determine if spam systems caught spam or actual websites.
Myths about EEAT:
- Writing about experience or expertise = claims, not actual EEAT
- Writing about previous jobs or projects = claims, not actual EEAT
- Having an author bio <> EEAT
- EEAT is not algorithmic
- EEAT is not applied by Google
- Google doesn’t validate authors or bios or content
Basic Critical thinking
- Claims are not evidence, they are claims
- People dont believe or need to believe everything they read in a document
- Writing that something happened or took place = a claim
EEAT can come from
- Reading your Wikipedia page
- Reading reviews
- Reading about case studies
- Reading Customer comments
- Your design/logo
Facts about EEAT:
- Google doesnt validate content
- There is NO EEAT score
- There is NO EEAT factor
- There is NO EEAT value
- Google cannot manually check the volume of content it ingests
- Google doesnt check authors
- Google doesnt know if content is EEAT, Good, bad, short, long
- Content CAN be EEAT without mentioning components of EEAT
- EEAT can be a logo or partner logo
