How to become a B2B SaaS SEO Consultant

SaaS Companies get the majority of their leads from Google and SEO in 2025 looks like another year of growth as office users and decision makers continue to make Google their first port of call when comparing SaaS products

Extensive Experience

David Quaid has over 20 years of experience in search engine optimization and digital marketing. He founded Primary Position in 2005, demonstrating a long-standing commitment to the field of SEO.

Specialized Expertise

David has developed specialized knowledge in areas that are particularly relevant to SaaS companies:

  • Technical SEO: His background in software development and engineering allows him to understand and optimize the technical aspects of websites crucial for SaaS platforms.
  • B2B Marketing: With experience working with tech companies and startups, David has honed his skills in B2B marketing, which is often essential for SaaS businesses.
  • Inbound Marketing: His role as Director of Inbound Marketing at KEMP Technologies showcases his ability to generate leads and drive growth through SEO and content strategies.

Proven Track Record

David’s work has led to significant results for tech and SaaS companies:

  • At KEMP Technologies, he helped achieve 499% growth over three years, earning the company recognition on the Deloitte Fast 500 Global Companies list.
  • He has worked with successful startups like IntSights (acquired for $325 million) and Instabase (valued at $2 billion).

Focus on ROI and Growth

Primary Position emphasizes delivering programs built around Return on Investment, which is crucial for SaaS companies looking to scale efficiently.

Adaptability and Innovation

David’s interest in the intersection of SEO and AI, as well as his work in cybersecurity SEO, demonstrates his ability to adapt to emerging trends and technologies in the SaaS space.

Comprehensive Approach

Primary Position offers a range of services tailored to SaaS needs, including keyword strategy, SEO architecture, technical SEO, and online reputation management.By combining his technical background, extensive SEO experience, and proven results in the SaaS sector, David Quaid has positioned himself as a highly effective SEO consultant for SaaS companies seeking to improve their online visibility and lead generation.

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