Crisis Requires Response
Figuring out how to handle handle Reputation Management at the time of crisis is probably the worst time to have to learn a new skill. Not only are you and team in a state of heightened anxiety, now is the time when you can least afford to get it wrong and yet, confusingly, velcotiy is the most important part… you need to ACT FAST!
The best way to handle reputation management and digital presence is to have it setup in advance – so if you’re reading this before a crisis – then well done – and you can still follow the same guide below… otherwise, buckle up
Online Reputation Management and SEO
Online Reputation Management is an SEO discipline and as the number 1 SEO company in NYC, we have ample capability to demontrate our ability to control information in Google results.
Core Elements of Online Reputation Management
The core skills your team will need are:
- Project Management and Tracking
- Messaging and Communication production
- PR
- SEO
A One-size Fits All Strategic Approach
To put it simply: Reputation Management in a crisis is about drowning out unwanted content and news from Search Engines – as fast as possible – but with a fun gotcha: you also have to rank all of this from every point of view faster. You need content produced on a number of fronts and you don’t have time – you need to be publishing and you haven’t started producing
Same efforts, New Challenges
Digital PR – staying in the news and above the competition is hard enough – now you have to stay above the places you were getting in the news. You can’t just write 10 blog posts – Google will only show 2 results per domain – so at least your blog team won’t be inundated. In fact, we recommend business as usual for your web team – even though the crisis management has priority – dont let this take your eye off the marketing pipeline and lead generation machine: you need a priority reputation management program to run quietly and asynchronous with your organization.
Our fail proof framework in 10 bullets
- Plan to Produce 50-70 pieces of content
- You’ll need a Multi-Domain Strategy, so find that GoDaddy account
- A dedicated team with no other conflicting goals or deliverables
- Experience to have a plan B
- Know-how to hit the ground fast
- Independence to build and self serve
- Over-create to drown out the bad news
- Contacts
- Multi-Media
- Manage and Measure
You can ignore the subject but you’ll have to cover the topic. You can’t do this without talking about the subject matter at hand, even if you want to avoid the details.
Similar Project but Different Goals
Traditionally SEO and PR about getting to the top of Google – now you have to do that 10X over. And – no matter how good you are – you’re not going to know which pieces will get to page one or how long – so you’ll have to plan 5X the content to avoid leaving gaps
Our 5,000 Point Plan
We plan to create 50x10x10 pieces of content to help take control and switch the headlines to your favor:
- Social Media
- Blogs and Articles
- New, Clean Social Profiles
- PodCasts and Interviews
- News and Interviews
- Media, Text, Video, Images
- Paid, Organic and Influence
Reputation Management Platforms
- Google, Bing and AI
- YouTube
- Media
- X
Build it they will come
We will brand a whole personal brand presence online – which means your existing marketing operations don’t get derailed. Morale can suffer and create new problems by rushing attrition or customer loss. Keep the business going while we:
- Build our own mutli-domain infrastructure
- In-house WP, Wix and Webflow developers to rush branded sites
- In-house PR
- In-house SEO
- In-house Strategy and Management
The Right Crisis Management Team with the Right attitude
We’ll leave the stress and panic to you – we’ve done this before and we know how critical it is to execute this right. We have the in-team skills to cover Google, Bing, Video, images and the Media.
We build our own and plan to be completely self-sufficient, complimenting the existing digital marketing infrastructure and helping amplify it – turn a disaster into an opportunity.
What Reputation Crisis Situations have we resolved?
- Rogue investors
- Partner Disputes
- Employee Claims
- News and Legal Judgements
Pairs Perfectly with
- Private Equity and Investment Partners
- VC
- Clients of Law Firms
- Publicly Traded Executive Teams
- Startups
- Family-owned companies
- Small Businesses
- Other LLCs
Crisis Management Plans
Crisis 101 – with management and reporting included, starts at $7,000 with a 150% deposit at initiation.
Documents
- Project Overview
- Mutual NDA
- Terms and Conditions
