Ecery Search Engines Rank Results page has a number of different SEO positions. Your search position is unique for each phrase – and each phrase has its own search position, clicks, impressions and therefore its own CTR or click-through-rate which is Clicks/Impressions.
On any general page – you have Ad Positions and then Organic positions – usually listed from 0 – 100 in most Search Engine Rank Report software tools.
But Page 1 has a diverse set of results – in both Google and Bing.
First Page 1 Search Engine Rank Positions
Today in 2025, the most common rank positions on page 1 are:
Search Engine AIO SEO Position
The AIO (or AI SEO) position is the position given by the LLM interpreter for that search – which includes unverified content like hallucinations, inaccurate content and consensus statements subjective to wherever the LLM was trained (for example, Reddit in the case of Gemini).
Search Engine PPC Ad Positions 1-3
The next 3 positions are reserved for Ads and are ranked by “Ad Score” in PPC.
Position 0 Position
Position 0 may sometimes appear above position 0 and even above PAA.
PAA or People Also Ask
Often called the FAQ list
Search Engine Organic Positions
The rest of the organic 0-7 or 10 if there are no ads or other positions follow
Ad Positions 3-6
These are the Ad positions at the bottom of the page. Sometimes if PPC bids don’t match Google’s increasingly higher artificial cloor – these could include the 2nd and 3rd positions (i.e. that’s why these ads aren’t in position 2-3 above the organic results if there’s only 1 above position 1)
