In a Search Engines Rank positions page, there are a number of different SEO positions. Your search position is unique for each phrase – and each phrase has its own search position, clicks, impressions and therefore its own CTR or click-through-rate which is Clicks/Impressions.
On any general page – you have Ad Positions and then Organic positions – usually listed from 0 – 100 in most Search Engine Rank Report software tools.
But Page 1 has a diverse set of results – in both Google and Bing.
Table of Contents
TogglePage 1 Search Engine Rank Positions
Today in 2025, the most common rank positions on page 1 are:
The AIO SEO Position
The AIO (or AI SEO) position is the position given by the LLM interpreter for that search – which includes unverified content like hallucinations, inaccurate content and consensus statements subjective to wherever the LLM was trained (for example, Reddit in the case of Gemini).
PPC Ad Positions 1-3
The next 3 positions are reserved for Ads and are ranked by “Ad Score” in PPC.
Position 0 Position
Position 0 may sometimes appear above position 0 and even above PAA.
PAA or People Also Ask
Often called the FAQ list
Organic Positions
The rest of the organic 0-7 or 10 if there are no ads or other positions follow
Ad Positions 3-6
These are the Ad positions at the bottom of the page. Sometimes if PPC bids don’t match Google’s increasingly higher artificial cloor – these could include the 2nd and 3rd positions (i.e. that’s why these ads aren’t in position 2-3 above the organic results if there’s only 1 above position 1)