Whats Is/Was Pagerank

PageRank is the first iteration of how Google ranked pages based on inbound links. This is published in Google’s first patent discovery document and is public knowledge and always has been. Google used to publish a representation in a scale of 1-10 known as toolbar PageRank (tlPR) via a browser plugin that should a pipe chart with the scale of PR of a page/domain name and also made it available via an API. This somewhat backfield as people became obsessed with it and it led to a widescale rise in link buying. Which by the time Google cracked was too late – resulting in the suspension of a large number of domains which were targeted by the Google Search Quality team and algorithmic updates. 

 

Many people have since launched and perpetuated conspiracy theories that PageRank is somehow dead and links don’t count.