B2B SEO is an ongoing process that requires consistent effort and adaptation to stay ahead of the curve. By implementing these strategies,
Our B2B SEO agency aim to generate more qualified leads, improve brand awareness, and ultimately drive sales for your business.
B2B SEO services are designed to improve a business-to-business company’s website ranking in search results for queries relevant to their target audience. This translates to attracting more high-quality leads through organic traffic.
First of all: pick the right SEO Experts for your B2B Website
We can’t stress this enough. One of the most common questions asked on Reddit about SEO is “Did I pick the wrong SEO for my business”. There are different types of SEO and some agencies specialize in certain areas more than others:
- Local SEO
- E-commerce SEO
- B2B Tech or SaaS SEO
To determine which SEO agency is best for your business, we’ve built the following Guides:
The B2B SEO Customer Journey
Great B2B SEO Services start with a good understanding of the B2B Customer Journey. This helps us research the right keywords, build the right content, track the user, and set up segmenting to track key signup and milestones from Discovery to Awareness to Engagement
B2B Keyword research for SEO
Identifying the specific terms and phrases that B2B buyers use to search for products or services like yours. B2B SEO tends to focus on long-tail keywords, which are more specific and have lower competition than broad keywords.
SEO Content Planning and Direction Strategy
Developing high-quality content that educates potential customers about your offerings, establishes your company as an industry thought leader, and compels them to take action (like contacting you for a quote). This content can take many forms, such as blog posts, white papers, case studies, and infographics.
Technical SEO – Build the right B2B SEO Website
Google says to write for the user but we say “Build for Google” – unless Google understands what you and the user want, it can’t build a bridge for your user’s journey to start.
Optimizing the technical aspects of your website to ensure search engines can easily crawl and index your content. To a lesser degree this includes tasks like improving website speed, fixing broken links, and ensuring your website is mobile-friendly – which we have to say. But this is old school SEO – we want to build an SEO Architeture that is more advanced and sophisticated that the standard SEO programs.
SEO Link building
Earning backlinks (links from other websites to yours) is a crucial ranking factor for B2B SEO. B2B SEO services may involve strategies to acquire high-quality backlinks from relevant industry publications and websites.
Competitive analysis
Understanding what your competitors are doing in terms of SEO and finding opportunities to outrank them. We explore and analyze what terms they’re buying, what links they’re building, where they’re visible and what parts of the customer journey they’ve assembled.
We also look at their paid advertising programs, B2B Youtube program and strategy
Analytics and Reporting
Tracking your website’s traffic, ranking for target keywords, and conversions to measure the success of your B2B SEO efforts.
