Ireland's leading SEO Consultancy

Search Engine Optimisation and Online Marketing Experts. Over the past 5 years PrimaryPosition has become Ireland's top ranked SEO (Search Engine Optimisation) company and is a leader in understanding search engines, web traffic and online marketing. We have consistently delivered top placements for our clients across all industries including Financial, Hotels, Tourism, local and International Property, IT Services, Financial Consulting, Healthcare, Distributors, Heavy and Light Manufacturing, Government, Education and Retail. We have developed and continue to evolve our SEO services which are fully measurable and transparent.
We measure and track Search Engine Visibility and performance through the use of researching keywords as used by everyday web users to determine the most important keywords that a website should be visible for. Visibility refers to the range and extent of search keywords to which a site is visible in a search engine, like Google. By using real-time and online visitor information tools, like Google Analytics, we measure growth and effectiveness of SEO campaigns through analysing traffic information on a weekly basis. By comparing the growth in visibility (how the website is found) and the resulting increase in visitor traffic, enquiries and sales - the SEO programme is continually assessed, managed and improved.
There are 3 primary lessons we teach all our clients:

• Develop good, strong unique content and avoid spam-tactics
• Using 100's of different keywords in your web page will not help; in fact it will probably be detrimental
• Let an expert raise the profile and direct the development of your site.

Firstly most people believe keywords and keyword stuffing is the key to SEO. This is based on the idea that the art of SEO was having keywords that the search engines used to identify what the content of the page was referring to - it doesn't mean that the site will show by using it. If you search for "hotels Dublin" for example, you'll probably see over a million pages that are seen by Google to be relevant for this search. Most of them will probably have "hotels" and "Dublin" as keywords. Keywords don't affect where they rank however - Google uses over 200 'signals' to determine what a page is referring to and where it should rank. You can read about this on their Technology Page.