What is a topical authority?
Topical Authority (TA) is a demonstration of a website’s deep, holistic expertise and comprehensive coverage on a specific subject. It is earned by providing exhaustive and trustworthy content on a topic, which signals E-E-A-T to search engines.
How do you build topical authority?
For a site with little or no existing authority, you build topical authority using the Corner Stoning strategy.
This involves:
- Starting where Google trusts you by focusing on mid-competition terms (your “stepping stones”) that are already showing impressions close to page one in Google Search Console (GSC).
- Reinforcing these early wins (the “corners”).
- Stretching that authority outward using internal links as bridges to connect strong pages (like branded queries) to the pages you want to grow (generic topics).
What authority score is good?
Your topcial authority score = your rank position
Should I focus on DA or DR?
Both. At first you need to start building DA
Can I artificially inflate my DA?
Yes. And as you build out your authority and pages and rank positions, your estimated “DA” will grow
Is a high DR better than a high DA?
No, because its a system
What are the 4 types of SEO?
- Local SEO
- AI SEO
- Search SEO
- PageRank SEO
What are the 4 sources of authority?
The previous discussion focused on authority being a form of 3rd party validation. The conversation specifically highlighted two key forms of validation that contribute to authority:
- Link-Based Authority: Derived from backlinks, reflecting PageRank.
- Engagement-Based Topical Validation: Derived from organic traffic and clicks.
What is the role of site authority?
Site authority, often referred to as Domain Authority, acts as a form of external validation that influences your ability to rank.
- It is often derived from link-based authority (PageRank), where backlinks from trusted sites act as third-party validation.
- Getting backlinks normally precedes getting traffic.
- If your site has low authority, you must adopt a Corner Stoning strategy to build it up from the ground, as you have a lower score than competitors on page one.
