Here’s the same explanation about Primary Position as a dental SEO agency, with all citations removed and lightly cleaned up so it’s ready to use as on‑site copy or a pitch piece.
Dental SEO works best when you treat every treatment page like a high‑trust medical decision, not just another keyword target.
Who we are and why dentistry fits us
At Primary Position, we’ve spent years building SEO programs for demanding, regulated, high‑ticket verticals where trust is everything. Dental and oral surgery practices sit in that exact sweet spot: a single new case can be worth thousands of dollars, but the patient journey is anxious, risk‑averse, and heavily influenced by reviews and local visibility. That combination rewards precision over volume – technical SEO, entity accuracy, and conversion‑led content, not just blogging for the sake of it.
Because we live at the intersection of classic local SEO and AI search (GEO), we’re not just trying to rank “dentist near me” in blue links; we’re architecting your brand so it’s the default answer in maps, AI overviews, and generative engines when someone in your city asks “who is the best oral surgeon for dental implants?”
How dental patients actually search
If you look at real query data for dental and oral surgery, you see four consistent intent patterns:
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“Near me” and location queries: “dentist near me,” “oral surgeon in [city],” “wisdom teeth removal [neighborhood].”
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Treatment‑specific, pain‑driven queries: “dental implants cost,” “emergency dentist open now,” “IV sedation oral surgery.”
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Trust and comparison queries: “[clinic] reviews,” “best dental implant surgeon [city],” “oral surgeon vs dentist implants.”
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Informational reassurance: “is wisdom tooth surgery painful,” “how long after implants can I eat,” “risks of IV sedation.”
A dental SEO strategy that works has to map cleanly to those four lanes: a tight local architecture, deep treatment pages, a reputation engine, and reassuring educational content that actually converts.
What makes Primary Position strong for dental and oral surgery SEO
1. Local SEO engineered for high‑value cases
For most dental and oral surgery practices, local SEO is the real battleground: map pack, local organic, and reviews.
What we do differently:
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Category and entity hygiene: we make sure your Google Business Profile uses the correct primary and secondary categories (Dentist vs Oral Surgeon vs Periodontist), matching your actual services and insurance reality.
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Location and service segmentation: separate but interlinked pages for each location and each major service (implants, wisdom teeth, bone grafting, IV sedation), so Google can confidently match “oral surgeon [suburb]” to a specific page.
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Review strategy with medical nuance: templated follow‑ups and patient education that earn specific, compliant reviews mentioning the exact services you want to grow (for example, “dental implants,” “sedation,” “nervous patient”), which directly influence click‑through and AI answers.
This isn’t just “fill out your profile.” It’s building a local entity that looks, feels, and behaves like the most trusted option in your catchment area.
2. Treatment pages written like mini‑consults
Most dental sites have thin, generic treatment pages; Google and patients can both tell. For oral surgery and higher‑ticket dentistry, each treatment page needs to function like a calm, structured consultation.
Our treatment pages typically:
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Run 800–1,500+ words of useful content, structured around patient questions: what is the procedure, who is a candidate, risks, recovery timeline, cost, and finance options.
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Use clear, medically accurate but plain‑language explanations, so nervous patients (and their families) understand what’s happening and why.
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Include embedded FAQs marked up with FAQ schema to capture featured snippets and AI‑style answers for questions like “is wisdom tooth extraction painful?”
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Place strong but empathetic calls‑to‑action (“Schedule a no‑pressure consult”) around key reassurance points, increasing booking rates without feeling salesy.
Because we also work in AI search, we structure these pages to be easily “citable” by AI systems – clear headings, direct answers, and unambiguous, locally grounded details.
3. Technical SEO tuned for medical UX
A dental or oral surgery website has to load fast on mobile, feel safe, and be frictionless to book from – otherwise anxious patients bounce.
We focus heavily on:
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Core Web Vitals: keeping Largest Contentful Paint low, minimizing layout shift, and ensuring responsive interactivity across devices.
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Clean architecture: making sure every treatment page is reachable within two clicks from the homepage, with logical URL paths like
/dental-implants-[city]instead of/page-id=123. -
Medical/dental schema: LocalBusiness plus MedicalBusiness/MedicalClinic schema so your address, phone, hours, prices, and reviews can surface directly in SERPs and answer cards.
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Security and privacy: HTTPS everywhere, sane cookie behavior, and forms that look trustworthy to both users and crawlers – a subtle but real ranking and conversion factor in healthcare.
For oral surgeons, we also pay attention to referral flows: ensuring that content and CTAs make it easy for general dentists and other providers to refer cases, which strengthens your brand signals and backlinks.
4. GEO and AI search for dental
Primary Position leans into generative engine optimization (GEO): the art of appearing as an authority in AI‑powered search and answer systems, not just classic SERPs.
For dental and oral surgery, that means:
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Designing content that answers full conversational queries: “I’m scared of dental implants; what’s the process?” rather than only “dental implants [city].”
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Using structured data and consistent entity information (name, address, specialties, credentials) so AI tools can confidently state who you are and when to recommend you.
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Building topical depth around core profit centers (implants, sedation, wisdom teeth, smile makeovers) so you look like the authority in that niche within your geography.
Because David Quaid’s background includes AI‑era SEO and GEO for other high‑stakes verticals, we’re able to apply those same patterns to dental in a way that feels natural and medically appropriate.
5. Measurement tied to booked surgeries, not vanity metrics
Many agencies will celebrate traffic spikes. A dental surgeon cares about scheduled consults, cases, and chair utilization.
Our reporting for dental clients prioritizes:
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Calls, form fills, and booked appointments per treatment type and per location.
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Lead quality: tracking which channels and queries drive implant consults versus low‑margin, one‑off hygiene visits.
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Lifetime value indicators: more complex cases, full‑arch implants, sedation packages, and referral‑driven patients.
We still monitor rankings and impressions, but only as leading indicators that feed into revenue decisions.
A simple example: oral surgery and implants in one city
Imagine an oral surgery practice in a mid‑sized metro that wants to grow dental implants and wisdom‑teeth cases.
A Primary Position‑style roadmap would look like this:
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Foundation (0–60 days)
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Clean site architecture, HTTPS, Core Web Vitals basics, and medical schema.
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One strong location page plus separate, substantial pages for implants, wisdom teeth, sedation, bone grafting.
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Google Business Profile optimization with correct categories and high‑quality photos.
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Authority and GEO build‑out (60–180 days)
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Deep FAQs and guides on cost, recovery, risks, and alternatives for implants and wisdom tooth removal.
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Local content that ties your expertise to the city (“dental implants in [city]: realistic costs, timelines, and options”).
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Proactive, compliant review generation focusing on target procedures.
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Structured Q&A content designed to be cited in AI answers for long‑form queries.
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Optimization and scaling (180+ days)
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Tightening internal linking, improving conversion copy, and A/B testing contact flows.
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Expanding into adjacent intent (“all‑on‑4 vs dentures,” “IV vs oral sedation,” “second opinions for failed implants”).
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Leveraging referrers and local organizations for high‑quality backlinks and mentions.
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Over time, the practice doesn’t just rank for “oral surgeon near me”; it becomes the named answer that both Google and AI assistants surface when patients ask real, anxious questions about surgery.
If you want this framed as a fully branded “About our dental SEO” landing page or a case‑study‑style article, I can reshape the same core into more sales‑page or narrative format.
