Is eCommerce Dead?
What Google’s Universal Commerce Protocol (UCP) really means for e‑commerce and SEO
Buying directly inside Google Search, Gemini, and AI Mode changes everything.
Here’s what every CMO, SEO, and e‑commerce strategist needs to understand right now
What UCP actually does — and why it threatens the open web model
Product pages, collections, and CRO: still relevant or obsolete?
How rankings work when everyone submits the same product feed
AI checkout, trust, and the rise of “agent‑driven” purchasing
Why average order value (AOV) may shrink in an AI commerce world
✉️ The fallout for email capture, upsells, and customer ownership
⚙️ Margins, platform fees, and why some merchants may walk away
Google vs. OpenAI vs. Shopify — who actually wins?
Why brand authority could matter more than ever
Backlinks, internal links, and how AI agents “crawl” the web
Discovery vs. brand‑aware search in an AI‑first environment
“AI SEO” vs. real SEO — what’s the difference?
❌ What CMOs are missing about generative search
Is e‑commerce SEO ending — or just evolving?
The next wave of “search” might not be about keywords — it’s about commerce control.
What’s your take — will brands fight back or surrender their storefronts to AI?
