Tracking LLM/AI SEO Traffic and Conversions with Google Analytics
David Quaid
May 2, 2025
Configuring GA4 for LLM Traffic Tracking Start by ensuring Key Events (GA4’s conversion-tracking system) are properly configured. Without accurately defined Key Events-such as form submissions, trial sign-ups, or product purchases-you won’t be able to measure the true impact of LLM traffic. Next, navigate to Reports > Acquisition > Traffic Acquisition and apply a custom filter: Click the + Add Filter button. Set the dimension to Session source/medium. Select Matches
