The Big LLM Marketing Myth: Visibility Isn’t About Schema/Tricks—It’s About the Query Fan Out
David Quaid
July 16, 2025
Marketers love a new theory. The latest? That large language models (LLMs) like ChatGPT and Perplexity are recognizing, rewarding, and even prioritizing “brands” — and if you’re invisible in these results, you must need more PR, more Wikipedia citations, or special schema. Let’s be clear: that’s complete nonsense. Why Your
