Blog Posts

How GEO Is SEO: Why Generative Engine Optimization and Search Engine Optimization Are Fundamentally Intertwined In today’s digital landscape, talk of “GEO” (Generative Engine Optimization) often sounds like a futuristic leap from classic SEO (Search Engine Optimization). Many marketers and business owners are left wondering: are these radically different disciplines,

Title: Unpacking AI SEO: Why Query Fan Out and Query Drift are Changing the Game — and Why LLMs Aren’t Search Engines As an AI SEO and GEO (Generative Engine Optimization) researcher, I spend my days dissecting—and, at times, demystifying—the profound shifts AI has brought to search and digital visibility.