Understanding and Comparing Gen AI vs Google Search
David Quaid
August 20, 2025
The rise of large language models (LLMs) tools or simply “AI” like ChatGPT, Gemini, Perplexity, and Claude has led to substantial confusion in the tech and SEO communities. Chief among these misconceptions is the belief that LLMs themselves act as search engines and that they “prefer” specific writing styles, brands, or