The era of the “10 blue links” is over. For two decades, SEO was a battle for a single top spot. Today, the battlefield has moved into the realm of Generative Search Optimization (GSO), where AI-powered answers sit atop the results page, stealing clicks and redefining what it means
1. Define Goals and Audience for a B2B Foundation The entire strategy must align with your broader B2B objectives (a key component of Primary Position’s “Digital Strategy Development”). Solve Problems: B2B buyers use YouTube to find solutions to complex problems. Your primary goal is to establish thought leadership and trust
SEO is Not Dead—It Just Got Institutionalized Oct 25 – New York, NY: Adobe pays $1.9 billion for the NASDAQ listed SEMRush (SEMR) The news hit the digital marketing sphere like a shockwave: Adobe, the creative and enterprise software behemoth, has acquired Semrush, one of the leading names in