Why I believe Exact Match Domains (EMDs) are back in SEO
David Quaid
December 26, 2025
What is an exact match domain? An exact match domain is a domain name that matches a target keyword or query phrase as closely as possible. Examples: plumberlosangeles.com personalinjurylawyernyc.com bestcoffeesubscription.com Instead of a purely branded name, the domain itself states the service and often the location. That simple alignment is