Blog Posts

Why plugin “SEO scores” are nonsense Most plugin or SaaS “SEO scores” are just glorified checklists: They test whether your keyword is in the slug, title, H1, intro, headings, body, alt text, and whether you wrote enough words. They might add a bit of sentiment (“positive term in title”) and

E‑E‑A‑T is not something you “add” to a page. It’s a reviewer concept and a sanity check Google uses so humans can talk about “is this real, is this safe, is this useful?” If you’re trying to optimize for EEAT as if it’s a ranking factor, you’re already in the