Understanding LLMs vs EEAT in SEO and GEO
David Quaid
January 3, 2026
LLMs do not use E‑E‑A‑T, and treating E‑E‑A‑T as a ranking factor for them completely misunderstands how these systems work. E‑E‑A‑T is a human narrative, not a machine signal E‑E‑A‑T (Experience, Expertise, Authoritativeness, Trustworthiness) was invented as a framework for human raters and content marketers, not as a concrete, machine‑readable