Guide to Google EEAT Audits
David Quaid
January 13, 2026
What is an EEAT Audit? E‑E‑A‑T is not something you “add” to a page. It’s a reviewer concept and a sanity check Google uses so humans can talk about “is this real, is this safe, is this useful?” If you’re trying to optimize for EEAT as if it’s a ranking