Blog Posts

Meta descriptions are mostly low‑ROI busywork today, especially at scale, because Google rarely shows what you write and they only matter after you’re already ranking and getting impressions. 1. Google usually rewrites them Multiple independent studies on live SERPs have found that Google rewrites a large majority of meta descriptions,

The 2026 List of Top Local SEOs This is our top of local SEO Experts Research We asked folks to vote on Reddit, LinkedIn and X. We also tallied mentions across LLMs Joy Hawkins Owner and president of Sterling Sky, a boutique agency specializing in complex local SEO troubleshooting and

A funfluencer is someone who wants fame but can’t execute on the thing they want to be famous at. Its incredibly popular in SEO – where people hide behind made up strategies and complex sounding speak.