Google UCP SEO : E-Commerce, CRO, AI Shopping and Agentic SEO
David Quaid
February 4, 2026
Is eCommerce Dead? What Google’s Universal Commerce Protocol (UCP) really means for e‑commerce and SEO Buying directly inside Google Search, Gemini, and AI Mode changes everything. Here’s what every CMO, SEO, and e‑commerce strategist needs to understand right now What UCP actually does — and why it threatens the open