From SEO to GEO: How Primary Position Helps You Win AI Visibility Search used to be all about “page one of Google.” Today, your buyers are just as likely to ask AI assistants like ChatGPT, Perplexity, Gemini, or Google’s AI Overviews for answers as they are to click traditional search
In today’s digital landscape, talk of “GEO” (Generative Engine Optimization) often sounds like a futuristic leap from classic SEO (Search Engine Optimization). Many marketers and business owners are left wondering: are these radically different disciplines, or is GEO just the next evolution of SEO? After years of hands-on experience tracking
There’s a growing gap between how Core Web Vitals are marketed to SEOs and how they actually behave in the real world. For most sites, Core Web Vitals (CWV) simply do not move rankings in any meaningful, repeatable way. They are hygiene, not a growth lever. At Primary Position, we
