Blog Posts

My list of the biggest myths in SEO in 2026 New Additions LLMs.txt Schema Chunking “Clear writing” (like, what else would you be writing – in cryptics?) GEO LLMS are independent search engines Intent Matching Information Gain Old Thin Content Word Count Outbound Citations Semantic SEO Meta-Descriptions Backlinks are dead

I’ve spent the last few years watching AI SEO go from a niche curiosity to an industry-wide buzzword, and honestly, most of what gets sold as “AI SEO” still misses how LLMs and SEO actually work. What I’m trying to do—through my work, writing, and community participation—is bridge the gap